Effective Online Automotive Sales

September 2008 Effective Online Automotive Sales   VOLUME 7 ISSUE 8  
INSIDE
Dealix Integrates Distribution Technology into MSN Autos
When Every Dollar Counts - Pay-Per-Lead, Not Per Month
Internet Conversion Requires Internet Conversation
Are You Answering Your Customer's Calls?
Internet Training and Industry Reminders
Previously in the Dealix Dealer Newsletter
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Dealix Integrates Distribution Technology into MSN Autos
More Quality Leads from a Leader in the Industry

As of August 1, 2008, Dealix became the manager of the Microsoft automotive leads platform. This is great news for our customers. MSN Autos is a leading automotive site with leads of the highest quality. Dealix is the leading provider of new car leads because we give our customers access to the most potential buyers, and the leads that close the fastest.  Through our unique relationship, Dealix customers now get “first drink” on any leads coming from the MSN Autos platform, which means more lower-funnel buyers to your store.  We welcome Microsoft to our family because it helps us both do things better.


[FULL STORY]
 
When Every Dollar Counts - Pay-Per-Lead, Not Per Month
Sell More Pre-Owned Cars with UsedCars.com

Not selling enough used cars? Perhaps you need more leads. If you’re paying a big monthly fee and getting more search metrics than leads, you might be wondering how valuable your current used car program really is.

 

With Dealix and UsedCars.com, you pay for one thing – performance. If we don’t send you a lead, you don’t pay. No fixed monthly charges, no upfront fees, no charge for “vehicle searches.” Just leads.

 

For more information visit Dealix.com or call us at 800.213.0427.

 

*Note – Pay-per-lead not available in all states.
 

Internet Conversion Requires Internet Conversation
Meet Your Prospects Expectations to Win Business
by Michael Spadafore

Wouldn’t it be great if converting leads was simple?  The lead would come into your CRM tool, the auto response email would go out, and the prospect would show up at your door knowing what they want, and that they need to buy a car from your dealership today. Unfortunately, that’s not how it is. 

So, how do you sell to these Internet prospects?  The modern Internet prospect wants to have an Internet Conversation – and, you need to be part of it.


[FULL STORY]
 
Are You Answering Your Customer's Calls?
10 Best Practices for Responding to Phone Leads

As with email leads, dealerships should have a set process in place to respond to telephone leads in order to maximize close rates, as well as provide a better customer experience. Yet, too often, dealers fail at the basics: namely having real people answer the calls, and consistently following up in a professional and timely manner. Here are some pointers to keep in mind for responding to telephone leads.

[FULL STORY]
 

Internet Training and Industry Reminders
Upcoming Events

Top performing Internet departments have higher closing percentages than the traditional showroom and higher average gross profit per vehicle. Does yours?

Don't miss out on the opportunity to improve your Internet department's process and, ultimately, increase sales. Check out these upcoming events.


[FULL STORY]
 
Previously in the Dealix Dealer Newsletter
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