More Strategies for Success from Top Dealers

March 2003 Effective Online Automotive Sales   VOLUME 2 ISSUE 3  
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The Result Are In!
Be a High Performer – Strategies from NADA on What the Best Internet Dealers Do
Online Community and Information Source for ISMs
Favorite Vehicles of February 2003
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Favorite Vehicles of February 2003
The Underdogs Nipping at the Heels of the Alpha Cars

Because you all might be getting a little sick and tired of hearing about how wonderful the Ford F-Series Pickup Truck, Honda Accord, Ford Explorer and Honda Odyssey are (as yet again, they are ranked the most requested vehicles in their respective categories), we decided to do something a little different this month.

What do you say we take a look at the underdogs of the Dealix Popularity Index for a change? Who are these underdogs (or stragglers as some of you may call them)? Who are these vehicles traveling in the slow lane of Dealix Popularity Index? In other words, what’s happening in the minor leagues, with the second stringers, on the B-list, off-Broadway, with the understudies, in the field of late bloomers? Let’s take a look.

Well, for starters, check out the Nissan 350Z! In February it skyrocketed on to the scene, knocking out the BMW 3 Series to take the 10th spot in most requested Cars. Is this a flashback to the 70’s or are Internet shoppers just getting cooler?

And how about that Dodge Dakota? What happened last month? Did it take a wrong turn, drive off a cliff? It wasn’t seen in the Dealix Top 10 Trucks list for January, but now it’s back with a vengeance, hitting the charts at number 9. Those customer incentives must be working!

In the SUV category, let’s give a hand to the Honda Pilot, the new big kid on the block. Has she come to defend her little sister, the CR-V, against the big bad Ford Explorer? Will the Pilot take the number one SUV spot some day?

And last, but not least, the Minivans! We are excited to report… there has been absolutely no change in the Minivan top 10 list. Is this because it’s a family car and families are supposed to be stable? That’s probably a good thing. Keep an eye on that Ford Windstar, though. It’s the only Minivan that put the pedal to the metal last month as it traded places with the Dodge Caravan, taking the number 3 spot.

About the Study
The Dealix Popularity IndexSM results are derived from online selections made by car shoppers using the Dealix New Car Buying System, which includes InvoiceDealers.com.

An asterisk* indicates that the listed vehicle includes several models and/or trim lines that share the same name.

 Cars

Rank

Vehicle Type

Overall Rank

Strength Rating

1

Honda Accord

2

10.00

2

Honda Civic

4

5.69

3

Toyota Camry

5

5.33

4

Nissan Altima

9

4.05

5

Toyota Corolla

13

3.65

6

Ford Mustang

18

3.10

7

Volkswagen Passat

21

2.61

8

Ford Focus

27

2.18

9

Volkswagen Jetta

29

2.14

10

Nissan 350Z

30

2.11

 

 

 

 

 Trucks

Rank

Vehicle Type

Overall Rank

Strength Rating

1

Ford F-Series Pickup*

1

10.00

2

Chevrolet Silverado*

3

7.85

3

Dodge Ram*

7

4.13

4

GMC Sierra*

16

3.21

5

Toyota Tacoma

28

2.08

6

Chevrolet S-10

32

1.79

7

Toyota Tundra

48

1.77

8

Chevrolet Avalanche

65

1.37

9

Dodge Dakota

70

1.35

10

Nissan Frontier

71

1.22

 

 

 

 

 SUVs

Rank

Vehicle Type

Overall Rank

Strength Rating

1

Ford Explorer

8

10.00

2

Honda CR-V

10

9.69

3

Honda Pilot

11

9.40

4

Chevrolet Tahoe

12

8.86

5

Ford Escape

14

8.60

6

Chevrolet TrailBlazer

15

8.40

7

Toyota Highlander

17

7.58

8

Jeep Liberty

19

7.46

9

Ford Expedition

20

7.40

10

Toyota 4Runner

22

5.95

 

 

 

 

 Minivans

Rank

Vehicle Type

Overall Rank

Strength Rating

1

Honda Odyssey

6

10.00

2

Toyota Sienna

45

3.11

3

Ford Windstar

53

2.86

4

Dodge Caravan

55

2.76

5

Chrysler Town & Country

64

2.55

6

Chevrolet Venture

81

1.9

7

Dodge Grand Caravan

94

1.65

8

Mazda MPV

115

1.21

9

Chevrolet Astro

119

1.12

10

Pontiac Montana

127

1.04

 

 

 

 

 


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