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May Survey Results
Why Not Try Third Party Lead Providers?
In May, we asked those of you who are not yet using leads from third party providers what’s stopping you. 37% of the non-believers said it’s because the quality isn’t up to par. While it’s true that lead quality does vary among different lead providers, the fact that some dealerships close 20% of their third party leads shows there are most likely other factors at work than just lead quality. By and large, what differentiates the dealers that are closing those third party leads is having a great lead follow up and sales process in place.
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If you don't already use 3rd party Internet lead providers, why not? |
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We only use the leads from our own dealer Web site or from our OEM. |
17.1% |
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We don't think the quality of the leads from 3rd party providers is good. |
37.1% |
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We’re dealing with technical issues that prevent us from using Internet leads. |
0% |
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It’s not worth the money. |
31.4% |
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We'll make the sale anyway, without the Internet lead. |
8.6% |
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Other |
5.7% |
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[PRINTER FRIENDLY VERSION]
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