As we come into the finish line for 2003 and set new goals for the coming year, we took a look at the articles in the Dealix Dealer Newsletter that had the highest readership for the year.  It’s clear that the articles you like best are the ones where the most successful Internet sales professionals share their tricks of the trade.  Undoubtedly, you read these stories because you want to know all the strategies to boost your and your dealership’s overall sales performance.

Since our subscriber base more than doubled this year, we thought some of our new readers would be interested in seeing which articles were the most popular.  And for our veteran readers, we offer a re-cap.  Here are the  highlights of your favorite articles of 2003 in the Dealix Dealer Newsletter:

(Click on the titles to see the full articles.)

March:

Be a High Performer – Strategies from NADA on What the Best Internet Dealers Do  

Learn what the best Internet dealers in the business are doing – from what the top performers have in common, including close rates and percent of cars sold via the Web, to setting goals for your department.   

June and July:

Best Practices from Top Internet Departments - Part I

Messages that Get Customers in the Door

Best Practices from Top Internet Departments - Part II
Keeping Your Prospects Engaged

Get detailed tips on how the most successful Internet dealers respond to their online prospects. See samples of auto reply emails, learn about timing your responses to get the best results, and more. 

August:

Running a Top Notch Internet Sales Department
A Conversation with Three Pros

Hear first-hand from three high caliber Internet sales professionals on how they run their departments and work with their Internet customers.  See how different approaches to running an Internet department can yield great results, gaining credibility for the Internet program within any dealership.

September:

The Top Dealers of 2Q 2003
Highest Close Rates by Region

See a sample of the top dealerships in the eastern, middle, and western US based on high close rates.  Hear from three pros on what percent of their overall sales are from the Internet and how they run Internet departments that exceed expectations.


November:

101 Internet Sales Objections
Interview with author Eddie Coleman

Hear from leading Internet sales trainer and author Eddie Coleman on how to handle any prospect no matter what their objections is.  Learn about how his books, Mastering the Art of Selling Cars Online and 101 Internet Sales Objections, can hone your selling skills and help you sell more cars.

All of these stories can be found at http://news.dealix.com and at the archives menu at the bottom left of every issue of the Dealix Dealer Newsletter.

Look for more articles like this in 2004.  The goal of the Dealix Dealer Newsletter is to give you the training and sales strategies you need to help you increase your Internet sales.