Strategies for Achieving the Highest Close Rates

February 2004 Effective Online Automotive Sales   VOLUME 3 ISSUE 2  
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CONTENTS
NADA 2004 – CRM Takes the Next Step
Interview with BDC Manager David Palmer
Introducing the Dealer Advisor Column
FTC Safeguards Rule Tele-Seminar
Where Will You Rank?
Survey Results
Highest Contact Rates by Franchise
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FTC Safeguards Rule Tele-Seminar
Protect Yourself and Your Dealership

Do you have questions about the most important issue facing your dealership today?  DEALER magazine will be hosting a tele-seminar covering the Safeguards Rule, which enables the FTC to fine dealers $11,000 per day if they don’t protect their customers' private information.

Most likely you have heard all about the Safeguards Rule, the May 23, 2003 deadline, the $11,000 per day fine, and everything else about the Safeguards Rule.  If the FTC visits your store tomorrow to confirm you have a plan which has been documented and implemented for protecting your customers' private information, are you confident your organization will pass the inspection?

A "No" answer indicates you are at risk because the FTC is currently visiting dealerships to inquire about privacy policies and the implementation of related safeguards. Just to put the FTC's power into perspective, at the time of this writing (September 22) a single point store that is found to be noncompliant is looking at a fine of $1,375,000!

The tele-conference features experts from Crow Chizek, the nation's leading authority on this issue. Learn what you need to know and learn what you need to do to protect yourself and your customers.

For more information or to sign up, click on this link or paste it into your browser:

 

http://dealer-magazine.com/issues/ftcsafeguard/ftcEmail.html

 


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