Strategies for Achieving the Highest Close Rates: Where Will You Rank?



February 2004	Effective Online Automotive Sales	VOLUME 3 ISSUE 2

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CONTENTS

NADA 2004 – CRM Takes the Next Step

Interview with BDC Manager David Palmer

Introducing the Dealer Advisor Column

FTC Safeguards Rule Tele-Seminar

Where Will You Rank?

Survey Results

Highest Contact Rates by Franchise

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Where Will You Rank?
Be Counted in the Ward’s 2004 Rankings

Ward’s Dealer Business will soon publish its eagerly anticipated annual ranking issues:

Ward’s eDealer 100 – April 2004
Ward’s Megadealer 100 – May 2004
Ward’s Dealer 500 – June 2004

Make sure your dealership is considered. Get your entry forms now. You can download entry forms at:

http://wdb.wardsauto.com/

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