The majority of dealers today realize the importance of the Internet channel in their overall sales strategy.  But how well they use this channel varies widely. In general, dealers fall into three categories of Internet readiness, or how effectively they sell vehicles to Internet customers: Expert, Intermediate, and Novice.  A recent study conducted by JupiterResearch entitled “Dealer Internet - Prioritizing Investments to Optimize Channel Effectiveness” distinguished dealers’ readiness by the percentage of their overall sales that are attributed to the Internet.  For this survey, we followed a similar rating system.  Most dealers can base their Internet readiness on the percentage of their overall sales that are generated from the Net.  At what stage is your dealership? Take the following survey and we'll post the results next month.