Top Dealers of 2Q and ISM Comp Plans

August 2004 Effective Online Automotive Sales   VOLUME 3 ISSUE 8  
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CONTENTS
Maximize Your Close Rates
Creating Money-Making Customer Emails
Internet Sales Professionals Comp Plans
Second Life for Third Parties
What Happened to All My Saturday Floor Traffic?
Vehicles with the Highest Close Rates – 2Q04
Previously in the Dealix Dealer Newsletter
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Vehicles with the Highest Close Rates – 2Q04
Dealers Move the Honda Odyssey

Internet dealers moved the Honda Odyssey at a higher rate than any other vehicle in the second quarter of this year, according to Dealix Business Intelligence data. Honda always wins popularity contests with Internet customers, but it’s usually other vehicle classes, namely sedans and SUVs that beat out the minivans in terms of close rates. Overall, it was a great quarter for minivans, however, as the Kia Sedona took a close second place to the Odyssey.

 

Though Honda performed well as usual, it was The Koreans that really shined. AutoExec’s July cover story “Seoul Power,” featuring Korean automakers, was timely. This article and the results from this study are testament to the good decisions that Korean automakers are making.

 

Low build complexity and an affordable price point appear to be the sweet spot with many Internet customers. That, along with strides in improving overall quality, has generated a lot of excitement for Kia and Hyundai. Just one year ago, Hyundai wasn't even included in the top 10 list of the highest quality vehicles. This year, however, it catapulted to #1 status, according to J.D. Power. Lexus, look out!

 

 

Vehicles with the Highest Close Rates

 Rank

 Make

 Model

 Score

  1

Honda

Odyssey

1000

  2

Kia

Sedona

917

  3

Hyundai

Elantra

911

  4

Hyundai

Sonata

867

  5

Honda

Element

865

  6

Honda

CR-V

831

  7

Mercedes-Benz

C-Class

802

  8

Honda

Civic Coupe

746

  9

Saturn

VUE

743

 10 

 Suzuki

 XL-7

707



About the Study
The Dealix Vehicle Close Rate IndexSM is a weighted index based on the number of Internet sales leads that are generated from the Dealix Lead Trading PlatformSM and result in a sale.  The vehicle with the highest close rate is given a perfect score of 1000 and all subsequent vehicle close rates are weighted against the leading vehicle.  Primary data is derived from email and phone surveys conducted on customers that Dealix Corporation delivers to its dealer partners as Internet sales leads.  The smallest accepted sample size per vehicle was 100 surveys. This study does not intend to represent data for close rates for all vehicle sales leads. A
ll vehicle categories were included in the study - cars, trucks, SUVs, and minivans. This report is brought to you by Dealix Business IntelligenceSM  (DBI).


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