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NEWS
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Why Should Auto Dealers Use the Internet to Increase Car Sales?
Tips on Catching Customers at the Starting Line
by Dean Evans and Kristen Stanton
The first place serious buyers go when shopping for a new vehicle is the Internet. A new study by J.D. Power and Associates found that of the 80% of new-vehicle buyers who use the Internet while shopping for a car, 88% will visit automotive Web sites before going into a dealership for a test drive.
Paul Taylor, chief economist for NADA, agrees that Internet sales are here to stay. "The Internet will continue to gain popularity as a device for consumers to educate themselves about new cars and trucks," Taylor said. "Overall customer satisfaction with the new car buying experience is up over the last two years and the Internet is part of that achievement."
This article can also be seen in the April issue of Dealer Marketing Magazine.
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Check Out Dealer Marketing Magazine
Looking for a free publication for auto professionals?
Dealer Marketing Magazine speaks to the real-world needs of auto professionals - offering advice, industry news, product features and other valuable editorial content. Free and non-subscription based, this publication reaches dealers across the country and has a pervasive industry presence.
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Favorite Vehicles of April 2003
The Chevrolet Silverado Takes the Prize
by Kristen Stanton
Something beautiful happened in April. A mind boggling upset occured among the most popular vehicles as usually steadfast auto fans turned fickle. There was a shift in, not one, but three of the top vehicles categories. It’s the Miracle on Ice in the Dealix Popularity Index.
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