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NEWS
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Best Practices from Top Internet Departments - Part I
Messages that Get Customers in the Door
by A. Del Bonta & K. Stanton
Increasingly, vehicle shoppers are relying on the level of expertise and customer service that dealers can provide. A national survey, which polled 25,000 Canadian vehicle purchasers, showed 53% rated personal contact with and advice from dealership sales staff as most influencing their decision to buy a vehicle in 2002. This was up from 22% in 2000.
In working with our many hundreds of dealer partners nationwide, we’ve learned the best practices top dealerships use when it comes to closing leads and providing excellent service. Here’s Part I of the “Best Practices” that will maximize your success. Be sure to look for Part II in the July issue of the Dealix Dealer Newsletter.
[FULL STORY]
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May Survey Results
Why Not Try Third Party Lead Providers?
In May, we asked those of you who are not using leads from third party providers what’s stopping you. 37% of the non-believers said it’s because the quality isn’t up to par. While it’s true that lead quality does vary among different lead providers, the fact that some dealerships close 20% of their third party leads shows there are most likely other factors at work than just lead quality.
[FULL STORY]
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Launch a Top of the Line Web Site
Check Out Dealerskins
Dealerskins creates Web sites that help dealerships maximize profits. Their expertise comes from real-world dealership experience and a passion for listening to and acting on customer needs. Their sites are built from the inside out for dealers, by dealers.
[FULL STORY]
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The Chevys Take the Prize
Silverado Stays Ahead of the Pack
The Chevys shined in May, taking the number one spot in both the Top Trucks and Top SUVs categories. Extra accolades go to the Chevrolet Silverado, as it remained the Overall Favorite Vehicle for the second month in a row, keeping the Ford F-Series Pickup and the Honda Accord at bay.
[FULL STORY]
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