Automotive Internet customers must continually digest the mounds of information they get online. Knowing how each prospect best processes new information can give you, the Internet sales person, an overwhelming advantage over your competition. 

In doing some prep work on how your prospect receives information, you will be far more likely than your competitors to establish rapport with your Internet customers.  Once that happens, you’re on your way to a car deal. 

For top performing dealerships, the question is no longer whether or not Internet-generated sales leads are an imperative. Now, dealers are asking: what’s the right marketing mix for Internet leads from OEM websites, dealers’ own sites, and third party lead providers? Are the leads the same or do they differ?