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NEWS
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Selecting a New Car Lead Provider
Questions to Ask to Get the Best
by Eddie Coleman
There’s no doubt about it - there are a lot of Internet lead providers out there that promise to connect you with real car buyers. Without knowing these companies inside and out, how do you make a decision on which one, or ones, to go with? When selecting a provider, you should ask some key questions before making your decision. By digging a little, you’ll probably find some valuable information you never considered.
[FULL STORY]
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Leading Dealers Win Big
Benchmarks of the Most Successful Dealerships
by Kristen Stanton
At a time when overall sales in the auto industry have been sluggish at best, a few dealerships have been winning big. What are these dealers doing differently? You guessed it – they’ve fully integrated the use of Internet leads into their sales programs. The numbers don’t lie – the reasons for dealers to aggressively pursue the Internet sales opportunity keep adding up.
Chart: Ward's Dealer Business, April 2003 and Automotive News 2003 Market Data Book.
[FULL STORY]
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The Cross-Shopped Vehicles Report
Taking a Look at the Unpredictable Luxury Segment
by Dean L. Evans
Auto manufacturers and their agencies can spend considerable resources gathering intelligence on their competitors. Understanding which of their own models consumers are cross-shopping with their competitors’ plays a key role in their marketing and advertising strategies. When it comes to looking at which makes and models are being cross-shopped, there are some categories that are obvious while others are more obscure.
[FULL STORY]
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