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The Un-Quality Lead
More Leads We Don't Let Out
by Kristen Stanton
You’ve been hearing a lot about Lead Quality lately. You may even find yourself wondering – what does Dealix mean when they keep saying “Lead Quality, Lead Quality, every day, all day, we focus on Lead Quality.” Of course, quality, as far as you’re concerned, means how likely that lead will be to end in a sale. However, as you can imagine, there’s a lot more to Lead Quality than meets the eye. Sometimes nothing makes us appreciate quality more than being subjected to a lack of it. Our article in last year's December issue, where we published some of the leads we get from the less-than-serious car shoppers, was such a hit - we thought you'd get a kick out of seeing more of the "Frank N. Steins" and "Old McDonalds" that get caught in the Dealix Lead Scrubbing system.
[FULL STORY]
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2003 Vehicles with the Highest Close Rates
The Saturn Ion Leads the Pack
by Kristen Stanton
As the volume of Internet leads skyrocketed in 2003 and lead close rates caught their tail winds, certain vehicles clearly made their mark with Internet customers. The Saturn ION, in particular, deserves accolades as the vehicle with the highest overall close rate for the year.
[FULL STORY]
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