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NEWS
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The Best Internet Sales Trainers in the Business
Finding the Right Program for Your Department
by Kristen Stanton
“Better than a thousand days of diligent study is one day with a great teacher."
--Japanese proverb
As Internet sales professionals occupy an increasingly important role in every dealership, the demand for qualified Internet sales trainers is on the rise. From consultative training to plug-n-play Internet departments, training programs vary as much as Internet departments do. We took a look at some of the top trainers in the industry today.
[FULL STORY]
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Reallocating Your Advertising Budget
Spending Fewer Advertising Dollars to Sell More Cars
by Dean Evans and Kristen Stanton
When auto sales are sluggish, dealers naturally look to cutting costs in order to get through lean times. Most often, the first cut takes place in the dealership’s overall marketing and advertising budget. Like any educated investor, however, dealers should first consider a reallocation of their marketing investment before making across the board cuts.
[FULL STORY]
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Dealer Contact Rates by Region
Go Milwaukee!
by Kristen Stanton
As we all know, the key to high close rates is a combination of high quality sales leads and a strong internal sales process. A strong sales process is dependent on dealer response to those leads – meaning getting on the phone or emailing those prospects as soon as possible. This month we took a look at dealers in the major metro areas in the US with the best prospect contact rates. Milwaukee and Denver dealers are definitely on the ball, as they received the highest scores in terms of customer contact, following up with nearly every lead they received.
[FULL STORY]
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