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NEWS
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NADA 2004 – CRM Takes the Next Step
Using the Internet to Power Sales
by Kristen Stanton
Some of the most popular workshops and discussions at NADA this year focused on enhanced CRM tools and processes, and how they go hand-in-hand with online auto retailing. Industry experts Jim Ziegler, Kevin Root, and Reuben Muinos discussed the current and future state of CRM and how, despite all the latest technical advances, the art of good customer relationship management still lies in the hands of people.
Photo by Paul Phelps
[FULL STORY]
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Interview with BDC Manager David Palmer
Building an Internet Department from the Ground Up
Parks Chevrolet at the Lake's business development center manager, David Palmer, built their Internet department from scratch. Now, the Internet accounts for 35%-40% of Parks' overall sales.
[FULL STORY]
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Introducing the Dealer Advisor Column
Ask the Panel of Experts
Do you ever wish you could field some of your most important questions and issues with a panel of experts in the automotive Internet space? This month the Dealix Dealer Newsletter introduces the Dealer Advisor Column. It’s a forum for our readers to submit questions on how to improve Internet sales performance and get responses from some of the most qualified consultants, trainers, ISPs, and other automotive pros in the business.
[FULL STORY]
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FTC Safeguards Rule Tele-Seminar
Protect Yourself and Your Dealership
Do you have questions about the most important issue facing your dealership today? DEALER magazine will be hosting a tele-seminar covering the Safeguards Rule, which enables the FTC to fine dealers $11,000 per day if they don’t protect their customers' private information.
[FULL STORY]
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Where Will You Rank?
Be Counted in the Ward’s 2004 Rankings
Ward’s Dealer Business will soon publish its eagerly anticipated annual ranking issues. Make sure your dealership is considered. Get your entry forms now.
[FULL STORY]
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Survey Results
The Best Internet Sales Training
In the last issue of the Dealix Dealer Newsletter, we asked you who you think provides the best Internet sales training in the business. Independent trainers and consultants won by a wide margin.
[FULL STORY]
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Highest Contact Rates by Franchise
Lexus Comes out on Top
by Kristen Stanton
Last month we looked at the percentage of Internet customers in the major metro areas that actually get contacted by a dealer. Obviously, contacting prospects is the most critical step for dealers to close Internet sales. Remarkably, however, many dealers are still not following up with their Internet leads.
[FULL STORY]
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