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NEWS
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Internet Lead Aggregators
Be Everywhere on the Web for $200 per Vehicle Sold
Now that automotive retailing on the Internet is reaching a level of maturity that F&I did three decades ago, we have some good data points that really make the case for how important third party Internet leads are for dealers. In 2003, auto dealers used 12 million Internet sales leads. Assuming 17 million new vehicles sold in the U.S. annually, Internet leads, with average close rates of 10%–15%, were responsible for approximately 7%–11% of all vehicles sold, or 1.2 – 1.8 million new vehicles last year.
This article was also published in the March 2004 issue of Dealer Marketing Magazine.
[FULL STORY]
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Upfront Pricing
The Response that Gets Them in the Door
Many ISPs grapple with the question of whether, or how, they should respond when an Internet prospect asks about price. Research shows that Internet dealers have more success with Internet prospects when they offer some sort of pricing up front. Most likely, it’s simply a matter of building trust with the customer. The important thing to keep in mind is that you want to offer the customer something that will make them comfortable enough to want to do business with you. Following are a couple examples of ways you can field this question, one good; one bad.
[FULL STORY]
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Dealer Websites and Third Party Leads
The Perfect Internet Strategy
The most successful dealerships today have Internet strategies that leverage a combination of their own websites and partnerships with third party lead aggregators. Case in point: Courtesy Chevrolet in Phoenix, AZ – whose Internet department alone generated over $200,000 in additional gross profit last month.
This article was also published in the March 2004 issue of Ward's Dealer Business.
[FULL STORY]
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Internet Department Closes 38% of Its Leads
Interview with David Underwood, GSM
David Underwood's Internet department at El Dorado Chrysler Jeep in McKinney, Texas has Internet lead close rates in the 38% range. Underwood chalks it up to the talent of his Internet sales team and getting quality prospects.
[FULL STORY]
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Get Recognized for Your Hard Work
Submit Your Entry Forms Today
Here are two great opportunities to get your dealership and ISPs recognized for all your hard work: The Ward's e-Dealer 100 List and The Auto Dealer Daily Internet Dealer of the Year Award.
[FULL STORY]
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