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NEWS
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The Ward’s e-Dealer 100 Do It Again
Setting New Records in Vehicles Sold
In the much anticipated 2004 Ward’s Dealer Business e-Dealer 100 issue, the best Internet dealers in the country set new benchmarks that are inspirational to anyone working in the auto industry. When Ward’s began its annual e-Dealer 100 ranking in 2001, the top 100 e-dealers sold 61,356 Internet-generated units. In 2003, that number climbed to 125,198. The combination of more consumers using the Internet in their car buying process; lead providers improving their verification, scrubbing, and delivery technologies and services; and dealers improving their overall lead handling and sales processes is resulting in an unprecedented level of success.
Chart: Ward's Dealer Business, April 2004.
[FULL STORY]
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OEM Leads and Third Party Leads
How Do Online Car Buyers Really Shop?
By now it’s pretty much a universal truth that the Internet is helping dealers to sell more cars. In spite of this, there are still far too many dealers who have not fully embraced the online sales channel. Some employ a half-hearted approach – they accept sales leads provided by their OEM because the leads are either free or offered at a subsidized rate; or simply because the OEM is pressuring them to start an Internet program. However, having a passive approach to the Internet opportunity may be causing these dealers to miss over half the online market for their vehicles.
Chart: Ward's Dealer Business, April 2004.
[FULL STORY]
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Look for the May Issue of Auto Dealer Monthly
Top Internet Dealer Awards
AutoDealerDaily and its newly published magazine, Auto Dealer Monthly, just released their own rankings of the top Internet dealers.
Rewards were given for:
- The 2004 Internet Dealer of the Year Award;
- The 2004 Pre-Owned Retailer of the Year Award;
- The Top 100 Internet Achievement Award Winners; and
- The Top 50 Pre-Owned Retailers.
Winners were announced on May 3rd at http://www.autodealerdaily.com, or look for the results in print in the Auto Dealer Monthly on May 10th. Be sure to check it out and learn what the best players in the business are doing to achieve such a high level of success.
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Top Dealers of 1Q 2004
Highest Close Rates by Region
Last September, we ranked the top dealerships in the Eastern, Middle, and Western United States by average close rates during the second quarter of 2003. This was a favorite article among our readers, so here it is again – the top dealerships by close rate for the first quarter of 2004. Congratulations to all the ISPs in the dealerships that made the list. You’re doing a fantastic job closing your leads!
[FULL STORY]
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