Grow Your Internet Department to Meet Consumer Demand

June 2004 Effective Online Automotive Sales   VOLUME 3 ISSUE 6  
INSIDE
Right-Size Your Internet Department
Getting Your Internet Prospects into Your Dealership
Is the Internet a Viable Tool for Sales Leads?
Vehicles with the Highest Close Rates
More on the Best Internet Dealers in the Business
Previously in the Dealix Dealer Newsletter:
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ARCHIVE
Effective Online Automotive Sales
May 2004
Effective Online Automotive Sales
April 2004
Effective Online Automotive Sales
March 2004
Effective Online Automotive Sales
February 2004

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NEWS
Right-Size Your Internet Department
Meeting Consumer Demand at the Source

How big should your Internet department be? From a traditional standpoint, the obvious plan is to build your department according to your budget. However, now that the Internet has proven itself as the most efficient way to sell cars, dealers who want to grow their Internet departments can afford to do so more aggressively. To determine just how much you should ramp up your department, you can back in to your answer with some easy math.  


[FULL STORY]
 
Getting Your Internet Prospects into Your Dealership
Improve Your Appointment Show Ratios

Do you ever find yourself asking, "What happened to you on Tuesday at 2:00 pm, Bob?" Most ISMs grapple with the challenge of getting their Internet prospects to return phone calls, gather needed information, and show up for in-store appointments. If you’re finding yourself in this situation more often than you would like, the following techniques can help you strengthen the level of commitment from your Internet prospects.


[FULL STORY]
 
Is the Internet a Viable Tool for Sales Leads?
Third Party Lead Providers – the Golden Goose

While slow on the uptake, automotive dealerships in the U.S. are now placing a high value on the Internet, and specifically how third party lead providers can enhance dealerships' overall sales. For those that truly take advantage of Internet marketing, dramatic sales increases, and ultimately a new mix of customers, can be garnered. Simply stated, Internet sales leads can be a golden goose if captured and managed properly.

This article will be published in the June issue of Dealer Marketing Magazine. Be sure to look for it in your mailbox next week.


[FULL STORY]
 

Vehicles with the Highest Close Rates
A Look at Each Vehicle Class

In last December’s issue of the Dealix Dealer Newsletter, we ranked the vehicles with the highest overall close rates in 2003. We decided to take an early look at what’s closing the best so far in ‘04. In addition, we broke out makes and models according to their vehicle classes.

[FULL STORY]
 

More on the Best Internet Dealers in the Business
New Rankings

Auto Success Magazine
Top Internet Departments by Lead Close Rates - July issue

 

Auto Success magazine will publish its ranking of the top dealers in the U.S. based on their Internet lead close rates over the past year. The article will showcase some of the best Internet departments with profiles on how they’re run and who runs them, as well as the benchmark metrics that put them at the top.

 

Auto Success features columns written by auto industry professionals, including many Internet-sales focused articles, strategies for sales improvement, plus, a few value adds such as a column on improving your golf game.

 

For more information, visit http://www.autosuccess.biz.

 

 

Auto Dealer Monthly
Internet Achievement Awards - May issue

 

In the May/June issue, Auto Dealer Monthly published its 2004 Internet Achievement Awards.  Dave Smith Motors was named Internet Dealer of the Year, claiming over 5,300 units sold in ’04. All in all, the best Internet dealers are breaking records year after year, demonstrating the enormous sales potential the Internet offers.

 

Rewards were given for:

 

·         The 2004 Internet Dealer of the Year Award

·         The 2004 Pre-Owned Retailer of the Year Award

·         The Top 100 Internet Achievement Award Winners

·         The Top 50 Pre-Owned Retailers

 

One of the key findings that editor Harlene Doane noted is that some dealers do particularly well selling used cars online, while others do well selling new; but it’s rare to find a dealership that truly excels at both. According to Doane, this demonstrates that there is still a lot of room for growth and improvement in every Internet department.

 

Be sure to get this issue of Auto Dealer Monthly or visit www.autodealerdaily.com for more details.


 
Previously in the Dealix Dealer Newsletter:

May

The Ward’s e-Dealer 100 Do It Again

OEM Leads and Third Party Leads

Top Dealers of 1Q 2004


April

Internet Sales Increase Dealer Groups' Profits

Winning Strategies from a Rising Star

Maximize Your Internet Gross

Metro Areas with the Fastest Closing Times








 
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