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NEWS
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ISM Compensation Plans
The Right Formula to Maximize Sales
by Kristen M. Stanton
Compensation plans for Internet sales professionals vary widely, but everyone agrees, it’s worth your time and effort to find the perfect model for your dealership. The key is structuring a pay plan that motivates high performers, provides them with a lot of upside, plus, a reason to stick around. And, of course, all this has to benefit your dealership’s bottom line. In preparation for this article, we surveyed our readers last month about their own comp plans. We also interviewed some leading dealers and consultants to see how they structure the pay plans for their Internet departments. We got some great feedback that’s worth considering for your own dealership.
[FULL STORY]
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Creating Money-Making Customer Emails
Part II - Drafting a Standout Email
by Eddie Coleman
One of the common problems e-dealers face is that prospects seem to fall off the face of the earth after submitting a sales lead. There are a multitude of reasons why an Internet prospect might not read your email, even though they’re still in the market for a vehicle. The key is for your email to stand head and shoulders above the rest. Creating money-making emails begins with a great subject heading and ends with a compelling message and follow-up.
[FULL STORY]
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Top Dealers of 2Q04
Highest Close Rates by Region
As more dealers improve their Internet sales processes, close rates are increasing quarter over quarter. By popular demand, we’ve ranked our top dealers by close rate for 2Q04 in the Eastern, Middle, and Western U.S. Two dealerships, in particular are standouts, having made the top 10 list each of the three times we’ve published this ranking. They are Bernardi Honda and Jeffrey Honda. Congratulations to them and all the Internet sales professionals who helped their dealerships make these lists. Great job!
[FULL STORY]
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Upcoming Events
Auto Success Magazine's Best Practices Summit
Mark you calendars for the industry's most valuable Internet sales summit and training event of the year! Learn from the leading Internet sales experts. Get best practices and more to increase you Internet sales department's sales and financial performance.
When: November 11-12, 2004
Where: Venetian Resort Hotel Casino, , NV
Call Auto Success today for more information:
877.818.6620
Make your reservations now - limited seating!
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Previously in the Dealix Dealer Newsletter
August:
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