Dealerships today are grappling with how best to define the Internet customer. “It’s mine! No, it’s mine! I talked to them first!” This very well could be an argument that is happening in your dealership between the Internet department and sales department. Just how should an Internet sale be defined? As recently as a year ago, the answer was simple. Historically, all phone ups and walk-in traffic was the domain of the showroom, while the Internet department handled emails and purchase requests. But today, with approximately 65% of new-vehicle buyers using the Internet at some point during the shopping process, according to the latest J.D. Power and Associates Autoshopper.com survey, defining the Internet customer has become much more difficult.

In Part I of “Creating Money-Making Emails,” published in the August issue of the Dealix Dealer Newsletter, you got ideas for creating attention-grabbing email subject headings to get your prospects to read your message. In Part II, we took a look at the basics for drafting and editing the body of your emails. Now let’s take the content of your emails to another level. Beyond information on the vehicle your customer is interested in, you’re also selling another product – the Internet department itself and the experience you offer to your Internet customers. 

We are in the midst of a rapidly changing automotive retail world. The average car dealer today is forced to look at newer and lower cost ways of selling cars, while at the same time, increasing the average per unit gross. The AutoSuccess Best Practices Summit is designed to bring to the table, in one event, some of the auto industry’s top dealers and opinion leaders to discuss marketing, e-commerce, CRM, leadership, and F&I. The goal of the event is to demonstrate tactical ways to assist dealers in making better margins while selling more cars. Top dealers and retail partners will team up to share best practices. Click Full Story to learn more, or to register for this event and get more information, call (877) 818 - 6620 or visit: http://www.autosuccess.biz/AutoSuccessSummit.pdf.