|
|  |
|
|
|
NEWS
|
Best Practices from a Superstar Internet Director
Interview with Dave Handel of Rosen Automotive Group
Internet Director Dave Handel is worthy of the title Superstar. He’s responsible for the Internet departments for nine franchises at five Rosen Automotive Group locations in Illinois and Wisconsin. In fact, two of Handel’s stores, Rosen Honda and Rosen Nissan Suzuki Kia, made the Dealix Dealer Hall of Fame List for having the highest close rates in 2004. (Look for a special insert in Automotive News and other dealer publications during NADA.) In spite of his busy schedule, Handel took some time to share his strategies for motivating his teams and managing high powered Internet sales departments.
[FULL STORY]
|
|
Dealer Recruitment, Retention, and Training
The Industry's Achilles' Heel?
by Jeff Kurowski
In an industry that focuses heavily on technological advancement and consumer-incentives in order to remain competitive, something critical is being overlooked. High turnover among sales people in dealerships may very well be the Achilles' heel of the industry. By thinking outside the box to find qualified job candidates; offering compensation packages that are competitive and have varying pay structures; and improving overall sales team management, dealerships can position themselves to attract and retain the best sales people.
This article was published in the November issue of Dealer Marketing Magazine.
[FULL STORY]
|
From Online to Flat Line
Speed and Continuity: Critical Factors with Leads
by Cliff Banks
How long do those emailed leads stay hot enough to hammer into sales during customers' vehicle shopping? That question was posed to auto executives at ENG's Automotive CRM 2004 conference in Los Angeles. The responses ranged from 90 days (according to American Honda Motor Co. and DaimlerChrysler AG) to 180 days (according to Saab Cars USA and Ford Motor Co.).
This article was published in the November issue of Ward's Dealer Business.
[FULL STORY]
|
Technology and Internet Workshops at NADA 2005
Combining Clicks and Bricks
In addition to being held in one of the nation’s most entertaining cities, NADA 2005 promises some great workshops, most notably in the Technology Track. Here are some you won't want to miss:
- The Roadmap to Internet Sales and Profits
- Presented by David Kain, president and founder of automotive training and consulting firm Kain Automotive, and Dean L. Evans, Dealix’s vice president of marketing
- Increasing Pre-Owned Profits, Grow Your Bottom Line by 7-12%, an E-Business Strategy
- Presented by Kevin Root, vice president and general manager of The Cobalt Group’s Dealer Advisory Services (DAS)
- Floor Traffic is for Green Peas
- How Technology Can Help Dealers Share Information and Increase Revenue
- Four Fearless Ways to Reduce Your Technology Expenses
- Transforming Internet Advertising Dollars to Vehicle Sales - How to Leverage Online Presence and Showroom Process to Drive Marketing Results
For more information, click here.
|
|
Dealix On-Demand Lead Estimator
Get an Immediate Count of the Leads in Your Market
The demand for quality Internet leads is on the rise as dealers move to sell off excess inventory and make way for 2005 models. Some lead suppliers are reporting a decrease in lead volume, while others are going strong, including Yahoo Autos, Kelley Blue Book, AOL Autos, Edmunds, AutoTrader, and more. Curious about how many serious buyers in your market area have submitted leads for the vehicles you have to sell? You can find out in two easy steps. Click here to access the Dealix On-Demand Lead Estimator and get a total of the number of Dealix leads available in your desired sales territory, sourced from hundreds of the best automotive sites. Choose different franchises and multiple sales radii. Get ready to connect with more serious car buyers!
|
The Cobalt Group Acquires Dealix Corporation
We are excited to announce that Dealix Corporation has joined forces with The Cobalt Group, Inc., the industry leader in auto retailing technology solutions for dealers, including desking, F&I, CRM tools, and more. Look for some exciting new developments from our combined efforts in 2005 - all to help you sell more cars, more efficiently!
Click here to learn more.
|
Metro Areas with the Fastest Close Times
From Lead to Sale in Two Weeks
Back in April, we ranked the major metro areas of the U.S. by how quickly they closed their leads during the last quarter of ’03. This time, we looked at a six month period over the second and third quarters of this year. Like last time, the fastest close times are in the two-week range – an incredible turnaround.
[FULL STORY]
|
Dealix Will Honor the Top Internet Sales Pros of 2004
Highest Close Rates in the U.S.
Dealix will honor the highest performing Internet sales professionals in the business during NADA. Look for inserts in Automotive News, Ward’s Dealer Business, Dealer Marketing Magazine, Dealer Magazine, and Auto Dealer Monthly to find out which Internet dealers are getting the highest close rates in the Western, Middle, and Eastern U.S.
|
Is There Such a Thing as a Bad Lead?
More of the Leads We Don't Let Out
by Kristen Stanton
Well, it’s that time again folks! It’s the Dealix Dealer Newsletter’s annual “Bad Leads” story. This is a tradition started by our very own Paul Phelps, regional sales manager and head of Dealix’s Lead Quality Team. Like my summer camp counselor once said to me when Suzy the horse bucked me into a river: “There’s no such thing as a bad horse, just a bad rider;” at Dealix we like to say: “There’s no such thing as a bad lead, just a bad sales process.” Of course, the dirty secret is – there are some bad leads. Yes, big surprise. But the Dealix Quality Team works 24/7 to ensure you never see them. That is, except every December when we expose a few in the Dealix Dealer Newsletter. So, without further ado, here they are, submitted by those witty Web surfers who should probably be out doing volunteer work instead.
[FULL STORY]
|
Most Popular Articles of 2004
Tactical Strategies to Help You Sell More Cars
January
The Best Internet Sales Trainers in the Business
March
Upfront Pricing
May
The Ward’s e-Dealer 100 Do It Again
Top Dealers of 1Q 2004
September
ISM Compensation Plans
November
Best Practices from an Industry Expert
|
|
|
