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NEWS
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The Top Internet Sales Professionals of 2004
How They’ve Risen to the Top – in Their Own Words
Internet sales professionals have come to play such a vital role in overall auto sales that we thought it was high time to recognize some of the best in the industry. In 2004, the individuals included in this list were standouts - month after month. Not only did they close a lot of sales, but they did so consistently, maintaining high lead close rates all year long. They’ve demonstrated that even in tough markets, their willingness to embrace new ways of doing business and their continual focus on improving their skill sets have brought huge rewards to the dealerships that support them. We offer our heatfelt thanks to them for sharing so much of their experience and wealth of tactical advice with our readers. Heres' what they had to say...
[FULL STORY]
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When Online Shoppers Get Real
When Dealers Need to Act
by Steve Finlay
It’s time for a dealership to get busy when an online customer moves from anonymous shopping to emailing identifying information such as name and telephone number. That means they are going from surfer to serious shopper. In that case, it’s time for a dealership to react – and quickly, says John Fulcher, senior manager of American Honda Motor Co. Inc.’s e-business division. “They want a response fast,” he says of consumers who have shown through online actions that they are in the market.
This article was also published in the January issue of Ward’s Dealer Business.
[FULL STORY]
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NADA Workshops Reminder
Technology and the Internet
If you're going to NADA, be sure to catch the Technology and Internet Workshops - Combining Clicks and Bricks:
- The Roadmap to Internet Sales and Profits
- Increasing Pre-Owned Profits, Grow Your Bottom Line by 7-12%
- Floor Traffic is for Green Peas
- How Technology Can Help Dealers Share Information and Increase Revenue
- Four Fearless Ways to Reduce Your Technology Expenses
- Transforming Internet Advertising Dollars to Vehicle Sales - How to Leverage Online Presence and Showroom Process to Drive Marketing Results
Click Full Story for a schedule of workshops or click here for more information.
[FULL STORY]
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The New and Improved On-Demand Lead Estimator
Dealer Control Features - Multiple Franchises & Radii
Wonder how many more serious buyers you could meet if you expanded your sales territory to include leads from other Zip codes, a wider sales radius, or the other franchises that you have to sell? Now you can find out in just two easy steps with the New and Improved On-Demand Dealix Lead Estimator! Serious car buyers from Yahoo Autos, Kelley Blue Book, AOL Autos, Edmunds, AutoTrader, IntelliChoice, Motor Trend, and hundreds more are in your market. Click here to access the Dealix On-Demand Lead Estimator and get a total of the number of Dealix leads available in your sales territory, sourced from hundreds of the best automotive sites. Choose multiple franchises and multiple sales radii. Get your results faster than ever! Get ready to connect with more serious car buyers!
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Previously in the Dealix Dealer Newsletter
January
Two-Way Communication with 60%+ of Your Leads
Where the Online Car Buyers Are
Using a Call Center to Win Customers
The Top Five Internet Sales Objections
December
Best Practices from a Superstar Internet Director
Dealer Recruitment, Retention, and Training
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