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NEWS
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Strategies to Increase Appointment Show Ratios
Email Templates & More from NADA Workshop
by David Kain & Dean L. Evans
The two week period after you receive a lead from an Internet prospect, what David Kain, President of Kain Automotive, calls “The Two Week Press,” is the most critical for closing the sale. During this period, you should contact your prospect daily, alternating with emails and phone calls. The following strategies, including targeted email templates, can increase your odds of getting your prospects in for that test drive.
From David Kain and Dean Evans’ NADA workshop entitled “The Roadmap to Internet Sales and Profits.” Look for more excerpts from this workshop and Kevin Root's workshop "Increase Your Pre-Owned Profits" in upcoming issues.
[FULL STORY]
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Net's Influence on Dealer Selection Higher than Ever
Latest Data on Internet Car Buyers
by Kristen Stanton
According to J.D. Power and Associates’ 2004 New Autoshopper Study, 22% of car buyers said the Internet had an impact on how they selected a dealer in 2004 - up from just 14% in 2002. While car buyers still demand the experience of coming in for that test drive, dealers have more of an opportunity than ever to influence purchase decisions online. As a result, progressively more auto sales are Internet-generated sales. Philip Reed, consumer advice editor at Edmunds.com, believes the Internet will account for 30% of all auto sales in the near future.
[FULL STORY]
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When Online Buyers Select a Dealer
Make Sure It's You
As the latest industry data shows, the Internet is playing a stronger role than ever in how car buyers select their dealer, and 80% of these auto consumers visit third party sites in their buying process. You can find out how many serious buyers from the best auto sites are in your market – immediately. Try the New On-Demand Dealix Lead EstimatorSM. Serious car buyers from Yahoo Autos, Kelley Blue Book, AOL Autos, Edmunds, AutoTrader, IntelliChoice, Motor Trend, and hundreds more are ready to make their decision on which dealer they’ll choose. Make sure it’s you. Click here to access the Dealix On-Demand Lead EstimatorSM and get a total of the number of Dealix leads available in your sales territory, sourced from hundreds of the best automotive sites.
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