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NEWS
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The Ward’s e-Dealer 100
Cliff Banks Talks about What it Takes to Make the List
This week, Ward’s Dealer Business publishes its fifth annual ranking of the best Internet dealers in the nation. Year after year, the Ward's e-100 break new records in sales, demonstrating that the right team, a strong sales process, and hard work can pay off big time in the auto industry. We sat down for an exclusive interview with the man at the helm of this venerable list, Ward’s Dealer Business’ associate editor, Cliff Banks, to discuss what it takes to be a top Internet dealer.
[FULL STORY]
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Email Marketing Best Practices
Avoiding Anti-Spam Filters
by Kristen M. Stanton
Ward’s Dealer Business’ Cliff Banks says email marketing in dealerships is going to explode this year (see top story) and if you ask the top dealers in the nation, they’ll tell you it’s the critical communication channel with their Internet prospects. Whether you’re new to email marketing, or you’re an expert at segmenting your database and sending targeted messages, the following article will provide some email marketing best practices to get your messages to your prospects' inboxes.
[FULL STORY]
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How to Maximize Gross with Your Online Customers
The Key Factors for Success
by Sean V. Bradley
With the majority of auto shoppers doing their research on the Internet before stepping inside a dealership, we can be certain that they have a lot of ammunition under their belt when it comes to negotiations. The question is, can you make a good gross with an Internet customer? Here are some key factors that will help you maintain gross and make your Internet department a success.
[FULL STORY]
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Top 50 Vehicles by Close Rate of 1Q05
Hyundai Leads the Pack
Quarter after quarter, Hyundai continues to impress us. In the first quarter of this year, three of the top six vehicles by close rate were Hyundais, surpassing even Honda overall. High marks in recent quality studies, including Consumer Reports, have put Hyundai in good standing with consumers. And simple build complexities most likely make for a seamless Internet sale. All in all, Hyundai is proving itself a force to be reckoned with.
[FULL STORY]
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Industry Notices and Reminders
AutoSuccess Summit and Job Opportunity at Sonic
AutoSuccess Best Practices Summit
AutoSuccess’ second annual Best Practices Summit on May 19th-20th promises to be even better than last year’s with some of the most successful dealers in the nation included in the lineup of presenters. They’ll cover everything from strategies for generating higher gross with Internet sales to case studies from first-hand experience running the best Internet and service departments in the nation.
Ward’s e-Dealer 100 out this Week
www.wardsauto.com
Sonic Automotive Is Recruiting e-Commerce Directors
This is a great opportunity for high caliber Internet sales professionals with an industry-leading automotive sales organization.
Click Full Story for details.
[FULL STORY]
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How Many Serious Buyers Are in Your Market?
Try the On-Demand Lead Estimator
One thing the best dealers in the nation have in common is that they aggressively go after all the serious buyers in their market. In addition to your own website, serious car buyers visit the top automotive properties on the Web, including Intellichoice, Yahoo Autos, MotorTreand, Kelley Blue Book, AOL Autos, Edmunds, AutoTrader, and hundreds more. Find out how many of them are in your sales territory instantly. Select your franchise below to access the Dealix On-Demand Lead EstimatorSM and get a total of the number of Dealix leads available in your market, sourced the best automotive sites on the Web.
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Previously in the Dealix Dealer Newsletter
March
Strategies to Increase Appointment Show Ratios
Net's Influence on Dealer Selection Higher than Ever
February
The Top Internet Sales Professionals of 2004
When Online Shoppers Get Real
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