Each week we mystery shop dealerships on behalf of clients in order to learn how their Internet sales teams respond to customers by email and telephone.  We’ve found that the proper use of the first outbound telephone call is the most critical step in setting an appointment for an Internet prospect.  Unfortunately, in most cases the first outbound call to a prospect is not handled in a manner that motivates a customer to visit the dealership.  The following phone scripts have been proven to win over Internet prospects, not to mention, make you sound like the polished professional that you are.

You can almost set your watch to the AutoDealerDaily newsletter coming to your inbox - the wheelhouse for dealer information and “idea exchange” as its masthead says.  Last year, the Daily went offline, with the launch of its sister publication, Auto Dealer Monthly Magazine.  In the May issue, Auto Dealer Monthly showcases the results of its ranking of the top 100 online automotive retailers in the nation, plus, the service providers that these top dealers use.  We sat down with Harlene Doane, editor and director of operations for both publications, to discuss what went into this year’s ranking and why it’s so important for the most successful Internet dealers to be recognized in today’s market.

What’s the remedy for the sales and profitability challenges that dealers are facing today? Connecting with as many serious car buyers on the Web as possible. You may get great traffic to your dealership’s Web site; but thousands more serious buyers, the majority of online buyers, in fact, can be found at third party auto sites.  Connect with more serious buyers at the best sites, including MSN Autos, NewCarTest Drive, IntelliChoice, Yahoo Autos, MotorTrend, Kelley Blue Book, AOL Autos, Edmunds, WomanMotorist, AutoTrader, and hundreds more with the #1 Internet sales lead aggregator.  Select a franchise below to access the Dealix On-Demand Lead Estimator^SM and get a total of the number of Dealix leads available in your market, sourced the best auto sites on the Web, instantly.