When it comes to your Internet leads program, don’t stop at getting good quality leads. You should be able to fine tune your leads program in specific ways that enable you to crank up your sales a notch, while keeping your cost per vehicle sold low, and your team’s morale high.  This article will show you how you can tailor the leads you get to maximize your productivity.

At NADA this year, I ran into a dealer friend of mine whom I had not seen in a long time.  The first thing he said was, “How did you sell all those used cars online?”  There was no - “Hello”.  No - “How ya doing?” Just boom – “How did you sell all those used cars online?”  The fact is, the majority of dealers I talk to have a difficult time selling used cars on the Web; most have the preconceived notion that the Web is only good for selling new vehicles.  In this article, I will give you tactical ideas for properly marketing your used cars online, and how to use the right hook to win over your prospects and close the deal.

For the first quarter of 2005, it was great to see some familiar faces in the ranking of the Top Internet Dealers by close rate.  There were also a few new dealers on the list, of which two broke into the #1 spots for their regions.