Dealership Internet departments at all stages of development and sophistication can find ways to improve performance and increase success.  Even with all the important elements in place, including skilled sales professionals and the right technology tools, an experienced Internet sales trainer can further raise the performance and profit bars for your team, aligning all the key factors for optimal results. Automotive industry writer, Bill Williams, spoke with some of the best Internet sales trainers in the business today.

There are three key steps to successfully increasing your pre-owned profits - there’s more to it than just selling more cars. First, you need to lower the cost per vehicle retailed (PVR). Second, you must reduce wholesale losses. And third, you have to increase your pre-owned unit sales.  But how do you leverage the Internet to reduce marketing expenses and sell more used cars to increasingly Internet-savvy consumers? Let's start with some key facts that every dealers should know. 

With all the Internet products and services available for dealers in the market today, one could assume success is really all about choosing the right one. Even the best product or service is dependent on the focus and commitment of the dealership. Here is a formula that I use with dealerships, which consistently delivers results when used by hard working and smart dealers.

It’s no secret that the Internet is a major source of information about new and used vehicles. But the Internet is increasingly becoming a sales conduit for international nameplate dealerships. In just the first four months of 2005, the Internet was responsible for 1 in 6 new international nameplate vehicles sold, according to the AIADA-NCM iDealer Dashboard.