Do you want to make gross and sell more cars online? You have 13 days to do it. After analyzing the closing times for hundreds of leads from a variety of sources, I've learned this is the most important period for closing your sale. Paying attention to this critical number, and some other key metrics I'll provide, can enable you to sell more vehicles at a much lower cost.

Every year, J.D. Power and Associates surveys auto dealers to discover what they like and dislike about the leads and service they’re getting from their providers, or “online buying services” as the research firm refers to them. Dennis Galbraith, senior director of online marketing solutions for J.D. Power, sat down with us to discuss some of the study's findings and what dealers can expect from the evolving online sales opportunity.

What is a Quality Lead? Any lead that is actionable should be considered a good lead, and any lead that is not actionable should be considered a bad lead. Actionable means you can communicate with the customer in one way or another to elicit a response by email, telephone or even postal mail. In this article, you’ll learn how to ensure you get the best leads from all your sources.