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NEWS
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Search Engine Marketing for Dealers
The Basics
Search engine marketing - “SEM” - is a new buzz term in the auto industry, and it’s one that dealers should pay attention to. If done well, SEM provides an extremely efficient and cost-effective way for dealers to acquire new customers. In addition, as with third party sales leads, you can measure the performance of your SEM program, and make adjustments to maximize your ROI. Customer acquisition costs with SEM are also comparable to third party leads, in the range of $150 - $250 per vehicle sold. This is a far cry from the cost of traditional advertising, which averages around $550 per sale. Part I of this article includes the basics on how your dealership can benefit from search engine marketing. Look for dealer case studies and more on SEM in upcoming issues.
[FULL STORY]
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How to Handle the Most Common Internet Objections
Go from Geek to Sleek
by Christopher Ried
Even with a talented and technically proficient sales staff, it's always good to hone your "handling objections" skills. This article provides some of the most common sales objections that dealers face, and examples of how to close the sales with style.
This article was published in the October issue of Dealer Magazine’s Digital Dealer.
[FULL STORY]
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13,000 Units Sold Annually - 30% Internet Sales
Best Practices from Internet Sales Director Don Graff
by Jim Leman
Don Graff is Internet sales director for the 14-store, 30-franchise Flemington, Clinton, and Princeton Car & Truck Country in New Jersey, owned by Byron Brisby and Steve Kalafer. The group retails about 13,000 new and used units a year, of which up to 30 percent are Internet-initiated transactions. Jim Leman of Dealer Magazine interviewed Mr. Graff to learn what it takes to run a highly successful dealer group's Internet sales program.
This interview was also published in the September issue of Digital Dealer Magazine.
[FULL STORY]
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How Many Serious Buyers Are in Your Area?
Try the On-Demand Lead Estimator - Instant Results
Why wait for the serious car buyers to find you? Find out how many are looking for the vehicles you have to sell right now with the Dealix On-Demand Lead EstimatorSM. Get leads from the best auto sites on the Web, including Edmunds, AOL Autos, Kelley Blue Book, Yahoo Autos, AutoTrader.com, MSN Autos, NewCar TestDrive, IntelliChoice, MotorTrend, ABC.com, Intelliprice, WomanMotorist, plus hundreds more. Select multiple franchises and sales mile radii. Get immediate results via email.
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Just Promoted to Internet Manager
What to Do First
by David Kain
Congratulations to the new group of Internet managers out there! You are embarking on an exciting adventure that will allow you to increase your income by serving the fastest growing segment in the automotive marketplace. Regardless of what situation you walked into, there are some important first steps you should take to ensure you have solid success now and in the future.
This article was published in the October issue of AutoSuccess.
[FULL STORY]
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