Visit us at:
www.dealix.com
to see how dealers
rank the new car
lead providers
and to get more
success strategies
from experts in
online auto sales.
|  |
|
|
|
NEWS
|
Interview: No. 1 Online Ford Dealer's Internet Director
Paul Miller on Teamwork and Communication
The Internet Director for Ford’s No. 1 online store talks about the path to success and the tools it takes to run one of the top Internet departments in the US. Paul Miller looks back on a decade of experience, and forward to the future of Internet marketing. For Miller, there is simply no substitute for a strong sales team.
[FULL STORY]
|
|
Fasten Your Seatbelts
Search Engine Marketing Drives More Efficient Sales
by Matt Muilenburg
The next wave in automotive retailing is here. Search engine marketing (SEM) is expanding the way auto dealers connect with car buyers exponentially. Success in this new era demands an understanding of the foundation of SEM and why it makes business sense for dealers. In this article we’ll cover some very compelling facts on why your dealership can’t afford to miss out on this enormous opportunity.
[FULL STORY]
|
Getting the Buy In
Selling the Value of Internet Marketing
by Gilbert Chavez
The greatest challenge for an Internet sales manager is getting the Boss to "buy in" to the Internet program. Gilbert Chavez, Internet director for Phil Long Ford of Colorado, offer tips to help convince your GM or owner on why the Internet is such a critical sales channel.
[FULL STORY]
|
Ask Gilbert
How Much Should I Be Paid?
As a regular contributor to the Dealix Dealer Newsletter, Gilbert Chavez frequently receives questions from fellow dealers asking for advice about auto retailing, and their careers. Here is a recent question he shared with us that he thought a lot of ISMs could identify with:
[FULL STORY]
|
How Many Serious Buyers Are in Your Market?
Find out with the Dealix On-Demand Lead EstimatorSM
Why wait for serious buyers to find you, when you can meet and greet them right now? The Dealix On-Demand Lead EstimatorSM shows you how many leads you can get from hundreds of the Web’s best auto sites including: Edmunds, AOL Autos, Kelley Blue Book, Yahoo Autos, AutoTrader.com, MSN Autos, NewCar TestDrive, IntelliChoice, MotorTrend, ABC.com, Intelliprice, WomanMotorist and more. Select multiple franchises and set the size of your territory. Get immediate results via email.
|
Becoming a Better Dealer
How Online Automotive Marketing Can Help
by Joe Orr
You might expect a leading Internet dealer to tell you that the secret to success is a great website; however, that would over simplify things. There is no quick fix. While some tools can give you a leg-up and offer technology that makes it faster, easier, and cheaper for you to reach your customers, there is no magic bullet. Instead, there are four key areas all dealers should consider to generate additional sales and gross.
This article also appeared in the September issue of Dealer Marketing Magazine.
[FULL STORY]
|
|
Industry Reminders
Meet the Experts in Online Auto Sales
A look at some opportunities to learn from – and network with - the industry’s experts in online auto sales:
AAISP Annual Conference
Take advantage of membership benefits and attend the annual meeting.
Mosley Automotive - Free Webinar
"The Three Ws of Giving Prices to the Internet Buyer"
Dealix Dealer Newsletter subscribers get free access!
Click Full Story for details.
[FULL STORY]
|
Names that "Lead" Nowhere
Dealix's Annual List of Losing Leads
by JohnHenry Giddings
Dealix Corporation prides itself on producing quality leads for its member dealers. But demanding high quality inevitably means we have to filter out some of the opposite. Despite the extra work they cause, some low quality leads are actually good for a chuckle once in a while. Our annual list of losing leads will have you laughing into the new year. Happy Holidays!
[FULL STORY]
|
|
|
