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NEWS
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Branded Auto-Responders
Supercharging Your Customer Contact
by JohnHenry Giddings
For dealers, email auto-responders are the first possible chance to meet a potential customer. Progressive dealers win more customers by including their brand information in these messages, and making their dealership stand out. Industry consultants David Kain and Cory Mosley weigh-in on building a branded email.
[FULL STORY]
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Nation's No. 1 Infiniti Store Hits 58% Show Ratio
Interview with Sales Manager Michael Silver
Michael Silver watched over thousands of youngsters as a school principal for 25 years. Now he’s watching over Internet sales for the No. 1 Infiniti dealership in the country as sales manager. And although this former educator has been out of the school system for some time, he has a lot to teach about superior customer contact.
[FULL STORY]
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How Many Serious Buyers Are in Your Market?
Find out with the Dealix On-Demand Lead EstimatorSM
Why wait for serious buyers to find you, when you can meet and greet them right now? The Dealix On-Demand Lead EstimatorSM shows you how many leads you can get from hundreds of the Web’s best auto sites including: Edmunds, AOL Autos, Kelley Blue Book, Yahoo Autos, AutoTrader.com, MSN Autos, NewCar TestDrive, IntelliChoice, MotorTrend, ABC.com, Intelliprice, WomanMotorist and more. Select multiple franchises and set the size of your territory. Get immediate results via email.
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Dealers Embrace Paid Search Advertising
New Survey Results
As paid search advertising, or search engine marketing, is proving to provide a more cost-effective way for dealers to connect with auto buyers, many dealers are eagerly embracing this new advertising tool to generate more sales leads, according to one of the most comprehensive studies to date on the subject. In the survey, dealers weighed in on how they’re investing in paid search advertising; how they measure the success of their program; and who they’d partner with to improve results.
[FULL STORY]
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Boosting Your Appointment Show Ratio
Four Key Steps to Success
by Jennifer Suzuki
One of the most important things for dealers to remember is that they are not trying to close a sale in their first contact with an Internet prospect; they're trying to set an appointment. E-business trainer and consultant, Jennifer Suzuki of e-Dealer Solutions has the essentials to setting an appointment that will actually show up.
[FULL STORY]
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Former NFL Star Tackles Internet Sales
Interview with Daryl Sanders, Top Internet Consultant
Daryl Sanders seems to have two central talents in life: competing and succeeding. The former NFL lineman is trying to foster these talents in online auto dealers with his company Internet Dealer Solutions, Ltd. Speaking with the former Detroit Lion, makes it clear that the competitive skills he honed on the grid iron are central to his consulting business. Sanders talks about how discipline, diligence, and consistency can lead your Internet team to victory.
[FULL STORY]
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