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NEWS
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Search Engine Marketing Buyers' Guide
Choosing the Right Provider for Your Dealership
Industry trainers and dealers nationwide are hailing paid search advertising as the next evolution of online auto retailing. Because paid search is such an important, yet time consuming and resource intensive program, choosing the right service provider is critical. Search marketing and automotive experts bring you the questions you need to ask when choosing a paid search advertising provider.
[FULL STORY]
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Search Marketing Central
Previous Articles on Search Advertising
Search Engine Marketing for Dealers - The Basics
Search Engine Marketing Drives More Efficient Sales
Dealers Embrace Paid Search Advertising
Ask Gilbert Does SEM Replace Other Lead Sources?
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Expert Sales Advice
Selling in the Age of the Internet
by Jeffrey Gitomer
Jeffrey Gitomer is a sought after and widely published sales expert. His weekly column appears in the BizJournal line of publications and he is the author of The Sales Bible and The Little Red Book of Selling. While Gitomer’s advice helps sales people in all lines of work, it’s especially helpful for automotive Internet sales professionals looking to better understand their customers.
This article first appeared in the BizJournal line of publications in December 2005.
[FULL STORY]
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Connect with More Car Buyers in Your Market
Find Them with the Dealix On-Demand Lead EstimatorSM
Walk-ins may be down, but log-ins are going strong. Nearly 70% of new car buyers are using the Internet during their purchase process. Find out how many Internet sales you could be making with the Dealix On-Demand Lead EstimatorSM. Harness the power of the biggest auto sites on the Web, including: Edmunds, AOL Autos, Kelley Blue Book, Yahoo Autos, AutoTrader.com, MSN Autos, and hundreds more. Select your franchises, set the size of your territory, and get immediate results via email.
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Women Internet Sales Professionals -
Why Dealerships Need Them
Top Female Dealers Share Their Experiences
While women are greatly underrepresented in the dealership workforce nationwide, especially in automotive sales, a few elite female Internet dealers are setting new benchmarks for the industry. They discuss what it's like to be a woman in a still male-dominated industry, what it takes to succeed in online auto retailing, and why dealerships can benefit from having more female sales professionals.
[FULL STORY]
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AAISP Conference "The Internet Path to Profits"
A Special Invite from Dr. Lloyd Richardson
Dr. Lloyd Richardson, president of the Association of Automotive Internet Sales Professionals, is personally inviting Dealix Dealer Newsletter subscribers to attend the 2006 AAISP Conference - "The Internet Path to Profits." Expert speakers, best practices, tactical insights, and bottom line benefits make this conference a must for any Internet sales person. Don't miss the AAISP Conference in Nashville, April 3-6, 2006.
[FULL STORY]
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Dealership Internet Sales Structure
Is a Dedicated Team the Right Way to Go?
by Mike Parsons
Asbury Automotive e-commerce director Mike Parsons discusses staffing options for e-commerce departments and how dealerships will be run over the next few years.
[FULL STORY]
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Industry Reminders
Mosley Automotive Group's Online Sales Success Workshop
Where: The Borgata Hotel and Casino, Atlantic City, NJ
When: March 16, 2006, 8:00 AM - 5:00 PM
DealersEdge 2006 Parts Summit
Where: Florida International University, Miami Florida
When: March 28 – 29, 2006
E.N.G. Executive Summit: Automotive Search and CRM 2006
Where: J.W. Marriott Hotel, Washington, D.C.
When: May 24 & 25, 2006
The Little Red Book of Sales Answers
by Jeffrey Gitomer
Special purchase offer on April 4, 2006
Click Full Story for details.
[FULL STORY]
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Previously in the Dealix Dealer Newsletter
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Metro Areas with the Fastest Close Times
Top Dealers Close Leads in Under Two Weeks
Last May, when we covered lead close times in the major metro markets, dealers in Miami and Portland lead the pack with an average close time of just 11 days. Things seem to be slowing down recently, as dealers in these markets are now taking 13 days to close a sale. Dealerships in Denver and Cleveland are now on top, averaging 12 days to close sales in their markets.
[FULL STORY]
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Quote of the Month
"A deal? If you're looking for a deal, go to Vegas and find yourself a single deck... I'm trying to do business here."
- Overheard at a Midwestern dealership
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