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NEWS
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Interview: No. 1 Volume VW Dealer on Leads and Search
Best Practices that Lead to More Sales
Gunther VW of Coconut Creek in Pompano Beach, Florida has been the No. 1 volume VW dealership in North America since 1997. Internet manager Mike Zavell and his team turn out more than 20% of the dealership's total sales; yet they have more ambitious goals for their department. Zavell talked to the Dealix Dealer Newsletter about expanding his Internet sales potential with paid search advertising.
[FULL STORY]
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Making the Most of Internet Leads - Part I
Response Matters to Convert Leads into Sales
A recent study commissioned by Cobalt looks beyond the growth in Internet leads to examine how dealers are using them, and what some are doing to get far more out of their Internet leads than others. Part I of a continuing series.
[FULL STORY]
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Latest Data on Consumer Media Usage
What Dealers Should Know
How many people actually see your ads? The latest data on consumer media usage may surprise you. As consumers spend more time online, advertisers have new ways to get their attention. Paying attention to these trends can help dealers connect with more potential buyers, and save money.
[FULL STORY]
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Connect with More Car Buyers in Your Market
Find out How Many with the On-Demand Lead EstimatorSM
As consumers spend more time online than with traditional media, like watching TV or reading the newspaper, dealers have an unprecedented opportunity to connect with even more car buyers. Find out how many are in your market with the Dealix On-Demand Lead EstimatorSM. Get leads from the best auto sites, including: Edmunds, AOL Autos, Woman Motorist, Kelley Blue Book, New Car Test Drive, Yahoo Autos, IntelliChoice, AutoTrader.com, MSN Autos, and hundreds more with Dealix. Select your franchises, set the size of your territory, and get immediate results via email.
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Gregg Young Chevrolet’s New Internet Sales Formula
Ideas for Restructuring an Internet Department
Omaha, Nebraska's Gregg Young Chevrolet is transitioning from a dedicated Internet team within the dealership to an entirely Internet capable salesforce. Internet manager Bob Holland talks about his dealership's foray into this progressive trend.
[FULL STORY]
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How Leading Dealers Increase Their Internet Sales
Cutting Edge Strategies
by David Kain
Industry expert and sales trainer, David Kain, shares some progressive practices and latest technologies that top dealerships are employing to get better sales results.
[FULL STORY]
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Ask Gilbert
How Do I Outsell the Metal Movers?
by Gilbert Chavez
Internet departments that cut their prices to sell for sheer volume can cause problems for surrounding dealerships. Gilbert Chavez, e-marketing director for Colorado's Phil Long dealerships, serves up the solution for a dog-eat-dog market.
[FULL STORY]
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Industry Reminders
AutoSuccess Best Practices Summit IV
Where: The Venetian Resort and Hotel, Las Vegas, Nevada
When: May 18-19, 2006
E.N.G. Executive Summit: Automotive Search and CRM 2006
Where: J.W. Marriott Hotel, Washington, D.C.
When: May 24-25, 2006
Digital Dealer e-Newsletter
Subscribe now for more franchised dealer-specific news, events, and information for Internet sales professionals
Click Full Story for details.
[FULL STORY]
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Vehicles with the Highest Close Rates - Q1 2006
Top Close Rate Scores by Category
Honda dominated the Vehicles with the Highest Close Rates lists for the first quarter of 2006, with two models taking No. 1 spots in their categories. Jaguar's S-Type pounced on No. 1 in the luxury category. And, domestics maintained a strong presence in the truck market.
[FULL STORY]
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Previously in the Dealix Dealer Newsletter
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