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NEWS
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Ward's e-Dealer 100 - Interview
Director of Editorial Development Cliff Banks
In April, Ward’s Dealer Business released its annual ranking of the Top 100 e-Dealers in the nation, and once again, the list did not disappoint. Everyone loves a success story, and to see the top Internet dealers consistently set new benchmarks year after year is inspiring for anyone working in online automotive retailing. Cliff Banks, director of editorial development for Ward’s Dealer Business, discussed the ingredients that go into making a top-notch Internet dealership.
[FULL STORY]
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The Value of Email Marketing
The Cost-Effective Way to Build Loyalty
by Al Amersdorfer
You’ve heard it from NADA, you’ve read about it in Automotive News, you’ve probably discussed it in your 20 group meetings – email marketing is one of your dealership’s best opportunities for increasing sales and saving money by reducing your advertising budget. If you get frustrated with the realities of the “Program of the Week” factory marketing, sending email marketing campaigns that promote your dealership's unique offers can make you a standout from the competition.
[FULL STORY]
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Making the Most of Internet Leads Part II
More Results from Comprehensive e-Business Study
A recent study commissioned by The Cobalt Group and conducted in conjunction with R. L. Polk & Co., an independent automotive information and marketing solutions provider, matched 1.1 million Internet leads to actual vehicle sales. While surprising, the findings provide valuable insights into best practices of top-performing dealers. Part I, in the April issue of the Dealix Dealer Newsletter, explored the value of online leads and the importance of the quality and speed of dealers’ responses to leads. This article focuses on finding and keeping opportunities.
[FULL STORY]
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How Many More Buyers Are in Your Area?
Get an Immediate Lead Count with the On-Demand Lead EstimatorSM
Have you checked to see how many leads are available in your sales territory lately? Find out with the Dealix On-Demand Lead EstimatorSM. Try multiple franchises and different sales mile radii. See how many serious buyer leads from the best auto sites on the Web, including: VW Vortex, Edmunds, AOL Autos, Motor Trend, Truck Trend, Woman Motorist, Kelley Blue Book, New Car Test Drive, Yahoo Autos, IntelliChoice, AutoTrader.com, MSN Autos, and hundreds more, are in your target market. Select your franchises, set the size of your territory, and get immediate results via email.
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The ‘What’s in It for Me?’ Factor
The Benefits of Customer Relationship Management
by Cory L. Mosley
Increasingly, there are a number of articles being written on the topic of CRM, many of which focus on its value to the overall profit and growth of the dealership. I like to think that CRM stands for “Create Real Money” - and if you think that way, you can reach a whole new level of success. During my career working at dealerships, I was always driven by the ‘What’s in it for me?’ factor.
This article was originally published in the April 2006 issue of Digital Dealer Magazine.
[FULL STORY]
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Buyers Visiting Dealership Websites Increases 70%
More Data on Car Buyers Using the Web over Newspapers
According to a new study by Friedman-Swift Associates, buyers that visit dealership websites have increased by more than 70% over the past four years.
[FULL STORY]
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Why Are Some Dealers Still Fighting the Internet Department?
Be More than a Website with a Phone Number
by Jaime C. Lyons
“Sales consultants seem to think that the Internet department is for the elite. And in a way, they are correct.”
Here’s my dilemma: I’ve received hundreds of emails regarding my article in January 2006’s Digital Dealer… and the one thing they all have in common is that various managers and sales consultants are still fighting the process of the Internet department. What’s up with that?
This article was originally published in the April 2006 issue of Digital Dealer Magazine.
[FULL STORY]
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Top Internet Sales Teams of 1Q 2006
Highest Close Rate Dealers in the Western, Middle, and Eastern US
by Carl Montgomery
It’s time once again to announce Dealix’s top Internet dealers for the most recent quarter. As always, these rankings are based on close rate, with the ratio plotted to a standard index. Here’s what the top dealers of the first quarter of ’06 had to say about what factors into their success.
[FULL STORY]
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Industry Reminders
AutoSuccess Best Practices Summit IV
Where: The Venetian Resort and Hotel, Las Vegas, Nevada
When: May 18-19, 2006
Click Full Story for details.
[FULL STORY]
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Previously in the Dealix Dealer Newsletter
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