Effective Online Automotive Sales

September 2006 Effective Online Automotive Sales   VOLUME 5 ISSUE 8  

 
INSIDE
Top Internet Sales Trainers of 2006
Cobalt's Breakfast of Champions Sales Training
Dealer Locators 101
45% of the US Population Visits Automotive Sites
Lead Closing Times by Make for Q2 2006
Internet Training and Industry Reminders
Previously in the Dealix Dealer Newsletter
Immediate Lead Counts - On-Demand Lead Estimator
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Effective Online Automotive Sales
August 2006
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NEWS
Top Internet Sales Trainers of 2006
Seven Experts on Helping Internet Teams Succeed

For this month’s Dealix Dealer Newsletter, we interviewed some the top Internet sales trainers in the industry to get the latest information on how they help Internet teams be more successful in today’s market. While each trainer has their own style and approach, they all tailor their programs to specifically serve each dealership they work with to address specific needs and areas of improvement. Here is the essential information on the services they offer, how they work with dealers, and how to contact them.

[FULL STORY]
 
Cobalt's Breakfast of Champions Sales Training
Complimentary Seminars Coming to Major US Cities

The Cobalt Group and Dealix are ramping up a series of training seminars, hosted in an executive breakfast format in major US cities. The seminars are focused on helping dealers sell and re-sell to customers in the most efficient way possible. These training sessions will be especially useful to general managers as they focus on improving overall sales efficiencies for the dealership and running a successful Internet department.

[FULL STORY]
 

Dealer Locators 101
Getting Featured Placement on Third-Party Sites
by Carl Montgomery

The popularity and proliferation of dealer locators on third-party auto sites presents a new opportunity for dealers to get more exposure and exercise more influence over car buyers’ purchasing decisions. More and more consumers say the Internet has an impact on which dealer they choose to work with, and dealers need to do more to put their best face forward on the web. Dealer locators are an excellent way to do this.

[FULL STORY]
 
45% of the US Population Visits Automotive Sites
With the Majority of Leads Generated at 3rd Party Sites

Today 45% of the US population visits automotive sites, amounting to 239 million unique site visits per month. And, automotive sites have experienced 400% the growth rate of the Internet overall, according to Yahoo and comScore. If you're still directing the lion's share of your ad budget to traditional advertising, it's time to re-strategize! The most sales leads are generated at third party auto sites, according to Ward's Dealer Business and J.D. Power and Associates. Dealix aggregates high quality leads from the top third party sites on the Web, including: Woman Motorist, Automobilemag.com, Edmunds, AOL Autos, Motor Trend, Kelley Blue Book, Yahoo Autos, IntelliChoice, AutoTrader.com, MSN, and hundreds more - to bring you the best leads. Want to know how many are available in your area right now? Get immediate results with the Dealix On-Demand Lead EstimatorSM today.


 
Lead Closing Times by Make for Q2 2006
Converting Leads into Sales in Under Two Weeks
by Tracy Kraft

Every dealer knows that time is money, so knowing how long it takes to convert a lead into a sale is a very valuable piece of information. Dealerships dedicate time and resources while working a lead to make sure the customer is happy enough to buy. But, who exactly are they buying from? And, how long is it taking?

[FULL STORY]
 
Internet Training and Industry Reminders
Upcoming Workshops and More

1. Cobalt's Breakfast of Champions Workshop Series
2. Dealer Marketing Magazine's Nail the Competition Seminar
3. Mosley Automotive's Online Sales Success Workshop
4. Internet Certified Dealer's
Best Practices for Internet Lead Handling Workshop
5. Dealertrack and The Cobalt Group's Innovation Conference
6. AutoSuccess Best Practices Summit V
7.
J.D. Power Automotive Internet Roundtable 2.0
8. eDealersolutions.com's Internet Sales Training Workshops


Click Full Story for details.


[FULL STORY]
 
Previously in the Dealix Dealer Newsletter

August

Building Internet Department Profitability


Maximizing Pre-Owned Profits 


Best Practices from Hartzheim Dodge


Internet Departments Still Not Getting It


Serve Up More Sales at Your Dealership

Vehicles Generating the Most Leads in Q2 2006


July

Neil Automotive: a Big Commitment to the Internet Pays Off  


How to Staff Your Internet Department


How to Maintain Gross with Internet Customers


Internet Customers? Not Anymore


Home Field Advantage

Third-Party Internet Leads: Connecting Your Cars to More Customers

Top Internet Sales Teams of Q2 2006


 
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