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NEWS
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Interview with Ralph Paglia of Courtesy Chevrolet
The Intelligent Approach to Challenges Big and Small
The Dealix Dealer Newsletter recently sat down with Ralph Paglia, CRM/e-business director at Courtesy Chevrolet, consistently one of the top Chevrolet dealers in the country. A well-known expert in online automotive sales, Ralph shared so many best practices with us that we decided to publish his advice over the course of two issues. In this first installment, Ralph talks about adapting to market trends and competing with the imports.
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Third Party Auto Sites: the Trusted Source for Online Car Buyers
Interview with KBB’s Manager of Automotive Partners Sherrell Kovach
There’s no doubt about it: with the Internet, today’s car buyers have a wealth of options at their finger tips. OEM websites, dealership sites, and independent, third party auto sites all promise the quintessential “user experience” to entice car buyers into their worlds. While having your own website has become a necessity for today’s dealerships, and no one is going to say no to subsidized leads from their OEM, the best third party auto sites continue to win the hearts of consumers as a “trusted source” for information - and a great source of leads for dealers. We spoke with Kelley Blue Book’s manager of automotive partners, Sherrell Kovach, who talked about why this is, and how premium third party auto sites continue to be on the cutting edge when it comes to consumer experience and lead generation.
[FULL STORY]
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Want to Sell More Cars More Efficiently?
Check Out this Movie to See How You Can
What’s the remedy for the sales challenges that dealers are facing today? Connecting with as many car buyers on the Internet as possible. Dealix helps you do this by bringing you the Highest Quality Leads in the industry, Superior Service, and Dealer Control FeaturesSM. Now we have even more great ways to help you sell more vehicles more efficiently. Click here to see a short movie on Dealix's award-winning New Car Leads Program, and learn more about the provider that dealers rated Highest in Overall Dealer Satisfaction in the 2006 J.D. Power and Associates Dealer Satisfaction with Online Buying Services StudySM. View the Flash movie.
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Ask Gilbert: Getting Buy-In from the GM
How to Save Your Internet Leads & Your Department
by Gilbert Chavez
Gilbert Chavez is Internet director for the Phil Long dealerships of Colorado, the largest privately-owned dealer group in that state. Many dealers turn to Gilbert for advice about their dealerships and how to be successful with Internet sales. Gilbert frequently shares his responses with the Dealix Dealer Newsletter. Here's the latest.
[FULL STORY]
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What Drives “Dealer Satisfaction”?
Interview with J.D. Power's Senior Analyst Min Cho
In September, J.D. Power and Associates (JDPA) announced the results of its 2006 Dealer Satisfaction with Online Buying Services StudySM, and in the October issue of the Dealix Dealer Newsletter, we spoke with former JDPA senior director Dennis Galbraith and senior analyst Min Cho to learn more about the study's findings. This month, we continued the conversation with Min Cho to gain a better understanding of the factors that make up “dealer satisfaction.”
[FULL STORY]
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The Annual “Bad Leads” List
Even with State-of-the-Art Scrubbing, the Jokers Keep Coming
Since we first published our list of "bad lead names" in the Dealix Dealer Newsletter back in November 2001, Dealix’s lead scrubbing technology has become more efficient, so our real people quality team rarely has to deal "up-front and personal" with questionable leads that come through our system. Yet, in keeping with tradition, our Dealix sales reps, and even some of our dealers, continue to send us bad lead names, or "leads that lead no where," throughout the year. So, without further ado, here's the 2006 list of really bad leads - and no doubt, they're all in the market for a Dodge Viper.
[FULL STORY]
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Metro Areas with the Fastest Close Times of Q3 2006
Top Dealers Beating the Average by Weeks
What are they putting in the water in these ten metro areas? Two weeks or less - that’s how quickly, on average, they’re closing their Internet leads. It’s the result of a combination of factors, no doubt, including strong leads, skilled salespeople, and finely-tuned sales processes.
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Internet Training and Industry Reminders
Upcoming Workshops
Cobalt's Breakfast of Champions Workshop Series - What to look forward to in 2007
Click Full Story for details.
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Previously in the Dealix Dealer Newsletter
November 2006
"Owner Marketing” via Email Marketing
Bergstrom Automotive: United When It Comes to the Internet
Holding on to Slippery Leads
Fine-Tune Your Online Used Car Business: Generation Y
Vehicles Generating the Most Leads in Q3 2006
October 2006
Anderson Auto Group: High Sales in Rural Markets
2006 J.D. Power and Associates Dealer Satisfaction with Online Buying Services StudySM
10 Best Practices for Responding to Phone Leads
Email or Phone? Don’t Let the Customer Decide
Stop Internet Leads from Slipping Away
The Value of Trade-Ins
Dealers, Factories Spending Less on Print Ads, More Online
Make the Customer Come to You
Top Internet Teams of Q3 2006
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