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NEWS
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Interview with Automotive Sales Expert Paul Miller
On Ad Spends, Rural Markets, and Domestic Brands
Paul Miller began his career in the automotive industry cleaning cars at an Illinois dealership at age 16. Today, as a consultant, he leverages his 15 years of experience as a salesperson, Internet manager, BDC manager, finance manager, and sales manager to help dealerships around the country. We spoke with him recently about key topics, including: selling domestic brands; working in rural markets; and building trust and cooperation between the floor and the Internet department.
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Ralph Paglia of Courtesy Chevrolet Interview Part 2
On Ad Budgets, Common Internet Sales Mistakes & More
This month, we continued our chat with Ralph Paglia, CRM/e-business director at Phoenix’s Courtesy Chevrolet. Courtesy is consistently one of the top Chevrolet dealers in the country, and Ralph’s immense success has made him a nationally known expert in online automotive sales. In this second installment, Ralph talks about advertising budgets, common Internet sales mistakes, “slurping,” and the dealership of the future.
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The Future of Dealer Websites
Key Topics from the J.D. Power and Associates Automotive Roundtable
At the J.D. Power and Associates Automotive Internet Roundtable held in Las Vegas last November, a panel including The Cobalt Group’s vice president of applications and services Kevin Root; Barry Brodsky of Dealer Web Tools; and Jason Ezell of Dealerskins discussed the Future of Dealership Websites. This panel of online automotive veterans gave a glimpse into the trends that are likely to grow significantly in the next few years.
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Ask Gilbert: Should I Invest in a Spanish Language Web Site?
When to Meet the Demands of this Growing Market
by Gilbert Chavez
Gilbert Chavez is Internet director for the Phil Long dealerships of Colorado, the largest privately-owned dealer group in that state. Gilbert frequently shares his responses to questions he gets from other Internet dealers on how to run better Internet departments and general best practices with the Dealix Dealer Newsletter. Here's the latest.
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Start 2007 Sales in High Gear!
View a Movie on How Dealix Can Help You Sell More
It's a new year and with that comes new sales opportunities. To start 2007 off right, make sure you are connecting with as many car buyers on the Internet as possible. Dealix brings you the highest quality leads from premium sites like Yahoo Autos, Edmunds, Kelly Blue Book, and more – directly to your in-box. Click here to see a short movie on Dealix's award-winning New Car Leads Program, and learn more about the provider that dealers rated Highest in Overall Dealer Satisfaction in the 2006 J.D. Power and Associates Dealer Satisfaction with Online Buying Services StudySM. View the movie.
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New Developments for Third-party Sites
Ward's Dealer Business Editor on the Latest Trends
by Cliff Banks
Someone mentioned to me that very little new information came out of a panel discussion I recently moderated for J.D. Power and Associates held in Las Vegas. After listening to the tape of the session, which focused on the next big thing from third-party websites, I beg to differ. According to the panel, higher Internet lead costs for dealers and a system allowing customers to rate dealers are just a couple of new developments dealers may see by 2008.
This article was originally published in the Dec. 20, 2006 issue of Ward's Dealer Business.
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The Top Ten for Q4 2006
Most Requested and Highest Close Rate Vehicles
by Carl Montgomery
To kick off 2007, we’re looking back at the fourth quarter of 2006 to see which cars generated the most leads and which had the highest close rates. BMW and Ford demonstrate that it's not just about Toyota and Honda!
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Internet Training and Industry Reminders
Upcoming Events
Cobalt's Breakfast of Champions and the 2007 NADA Expo: Upcoming industry events you won't want to miss.
Click Full Story for details.
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Dealix Dealer Newsletter Best of 2006
Most Popular Articles of the Past Year
In 2006, thanks to many great contributors and feedback from our dealers, we covered the hottest topics in online automotive to help dealers sell more vehicles more efficiently. Here is a list of our most popular articles of 2006 - worthy of a review to help you start 2007 strong.
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