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NEWS
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Succeeding on the Edge of the World
Interview: Steve Boccia, GSM of Lucas Ford Lincoln Mercury
You think the location of your dealership is a business challenge? Read about GSM Steve Boccia and Long Island’s Lucas Ford Lincoln Mercury. You probably have the advantage of a market that extends around you in all directions. For Steve, car buyers just a few miles north, as the crow flies, have to drive 200 miles to visit him. As for the market to the east, it’s comprised entirely of marine life.
[FULL STORY]
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Effective Email Templates
Eight Key Principles
One of the most common requests the Dealix Dealer Newsletter receives from dealers is for effective email templates. While telephoning your new Internet prospect as soon as you receive a lead is an essential part of your sales process, the fact is that an email may be the first communication your Internet prospect gets from you. Thus, they are incredibly important for setting the tone for the relationship, and building trust. Here are a few key principles to follow when constructing effective response emails. These templates are part of The Cobalt Group’s Breakfast of Champions Seminars that are being held in key cities across the country. Check the Internet Training and Industry Reminders section in this issue for upcoming Breakfast of Champions dates and locations.
[FULL STORY]
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Kain: Used-Car Managers Should Utilize Internet
Integrating Your Pre-Owned Advertising Strategy
by Richard Greene
LEXINGTON, Ky. — Encouraged by the swelling numbers of Internet embracers within the dealership community, David Kain now is hopeful that more dealers and used-car managers will become ambidextrous when it comes to their online marketing and sales skills.
This article was originally published in the January 17, 2007 edition of AutoRemarketing Magazine.
[FULL STORY]
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Marketing Experts Outline Success Strategies in ‘07
Interview with Four Industry Leaders
As we enter a new year with the goal of increased sales and the need to reduce advertising costs, we felt it would be helpful to ask a few advertising and marketing experts their thoughts on what it will take to successfully market your dealership in 2007. With perspectives coming from an ad agency person to experts who recommend more of an online approach, we hope you will find something valuable in their responses to help you achieve marketing success and profitability.
This article was originally published in the January 5, 2007 issue of Dealer Marketing Magazine.
[FULL STORY]
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Reputation Management
Buzz Topic Covered at the JDPA Automotive Internet Roundtable
In the J.D. Power and Associates Automotive Internet Roundtable held last November, a panel of auto industry veterans discussed a new buzz term that is quickly gaining importance for dealers. It’s called “reputation management” and it’s something that, like it or not, you should pay attention to. With the viral power of the Internet, consumers (and businesses) now have a very easy and efficient way to share their opinions about the people and organizations they’re doing business with, so it’s more important than ever for dealers to put their best efforts into maintaining that stellar reputation.
[FULL STORY]
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Are You Meeting All the Serious Car Buyers in Your Market?
Community Sites, Enthusiast Sites, and Auto Portals = More Great Leads
Dealix partners with the best auto sites on the Web, from Edmunds and KBB to other top automotive properties that specifically target a select set of customers - all to bring you the most serious buyers and the highest quality leads on the Web. Here are just a few of our exclusive Lead Acquisition Partners that cater to a niche set of car buyers. You can only get leads from these great sites from Dealix!
· Woman Motorist.com - Women purchase 65% of all new cars and 53% of all used cars.
· ForbesAutos.com - Luxury vehicle sales in the U.S. have nearly doubled during the past 10 years, and will expand another 39% by 2009.
· Gaywheels.com - 33% of car buyers visiting Gaywheels.com have household incomes above $100,000.
Do these sound like car buyers you’d like to meet? Find out how many buyers, from these top sites and more, are in your market instantly with the Dealix On-Demand Lead EstimatorSM.
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