Now you can search
for best practices,
training tips, and other
Dealix Dealer Newsletter
content with
Dealix Site Seach.
Visit:
www.dealix.com
or
Click Here.
|  |
|
|
|
NEWS
|
Top Trainers on Online Used Car Marketing
Marketing Inventory, Per Lead vs. Subscription, and More
What’s the best thing about used car sales? High margins. What’s the best thing about online marketing? Dramatically lower costs per sale. It follows that effectively marketing your used car inventory online is a great way to make your used car business even more lucrative. This month we spoke with five industry trainers/consultants on how dealers can maximize this opportunity.
[FULL STORY]
|
Rallye BMW: Offering a Top-Flight Sales Experience
Interview with BDM Shaun Weissman
At Rallye BMW (part of the Rally Auto Group), which comprises four Long Island stores selling BMW, Mercedes-Benz, Acura, and Lexus, sales aren’t as easy as shooting fish in a barrel. As we learned from Shaun Weissman, manager of business development, success requires hard work, a razor-sharp focus, and careful strategizing.
[FULL STORY]
|
|
Five Owner Marketing Ideas
Keep Your Existing Customers Coming Back
Whether you’re still familiarizing yourself with “owner marketing” – marketing to your existing customer base - or whether you already have an owner marketing plan at your dealership, these five campaign ideas can help you gain long-term repeat customers.
[FULL STORY]
|
Meet All the Serious Car Buyers in Your Market
Let Dealix Help You Harness the Power of the Internet
With 70% of consumers going online during their car buying process, the Internet is the place to find car buyers. Dealix partners with the best auto sites on the Web, from Edmunds and KBB to other top automotive properties, many of which are exclusive to Dealix - all to bring you the most serious buyers and the highest quality leads on the Web.
Find out how many buyers, from these top sites and more, are in your market instantly with the Dealix On-Demand Lead EstimatorSM.
|
More on Reputation Management
Learning from Bad Reviews, and Earning Good Ones
Reputation management is a key buzz topic for any business marketing and selling products online, and that includes dealerships. This month we’ll drill down into how you can better manage your reputation by making online consumer reviews work for you and your dealership.
[FULL STORY]
|
Creating a Value Bundle
Go Above and Beyond to Win Sales
Last month, we covered some key components to include in your initial response emails to Internet prospects. This month, we’re taking a look at a more targeted email and overall marketing topic: the “value bundle.”
[FULL STORY]
|
|
|
