Stories that cover how dealers are managing to succeed in their online sales efforts often emphasize breaking with the past. However, when the Dealix Dealer Newsletter spoke with Aaron Jaffee, Internet sales manager at North Jackson Chrysler Jeep Dodge of Jackson, Mississippi, a different story unfolded.

Gilbert Chavez is the e-marketing director for the Phil Long Dealerships of Colorado, and as a veteran in online automotive sales, he is frequently contacted by fellow dealers for advice and best practices on running a better Internet department. Gilbert regularly shares his responses to some of these questions with the Dealix Dealer Newsletter. Here’s the latest.

You probably don’t need anyone to tell you that the Internet can help your used vehicle business in this day and age, it’s pretty much a given. But finding the most effective way to use your Internet investment to sell more used cars in your particular market may not be so straightforward.

This article was originally published in the May 2007 edition of AutoSuccess.

Training is a critical part of what makes our industry tick. There are always new technologies, products, processes and opportunities coming on the scene, so we all need to be trained on how to leverage these for the benefit of the dealership and our teams. Here are some tips on getting the most out of sales training programs.

Who’s closing their Dealix leads at the highest rate? More importantly, how are they doing it? This month, the Dealix Dealer Newsletter takes a look at the Internet departments with the highest close rates in the U.S. for the past quarter, with some sound advice from a couple of top-notch Internet dealers.