Effective Online Automotive Sales

December 2007

VOLUME 6 ISSUE 11

INSIDE

Courtesy Chevrolet - All Internet, All of the Time

Fine Tune Your Internet Lead Strategy

When Leads Mislead

Shift You Sales Into High Gear

Getting It Right

Dealix Dealer in the Spotlight

Previously in the Dealix Dealer Newsletter

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IN THE NEWS

Courtesy Chevrolet - All Internet, All of the Time
Interview with Internet Director, George Salman

Perhaps you’ve read about the remarkable achievement of Courtesy Chevrolet of Phoenix: they’ve stopped spending money on traditional advertising and now depend almost entirely on the Internet for connecting with customers. They’re probably not the only dealer to do this, but, as one of the top Chevy dealers in the country, they’re certainly the largest.
[FULL STORY]

Fine Tune Your Internet Lead Strategy
4 Basic Commitments That Will Ensure Your Internet Department’s Success

You’ll never catch us pretending that automotive e-commerce is simple, but we know there are plenty of basic commitments you can make to improve your results. Not all of the advice we present in this newsletter falls into this category, but in every issue we try to offer some general, non-technical suggestions that any dealership would do well to follow. Here are four.
[FULL STORY]

When Leads Mislead
New Car Leads- What Do They Really Want?

Recently, The Cobalt Group published a story based on some surprising statistics, many drawn from its well-known study of new-vehicle leads (conducted with R.L. Polk). This month, the Dealix Dealer Newsletter presents some of these insights.
[FULL STORY]

Getting It Right
The Search for the Optimal Internet Marketing Mix

Wondering how to approach the 2008 marketing mix for your dealership? Unsure how much of your budget to spend on the Internet? Check out some helpful hints to make the most of your advertising dollars in the new year.
[FULL STORY]

Shift You Sales Into High Gear
Try Dealix In 2008

Partner with Dealix in 2008, and start receiving leads from top automotive sites like Edmunds, NadaGuides, and MSN. But that's not all, Dealix not only offers you quality leads, but quality tools to work them with. Streamline your response to customers with InstantConnect, a service that will make your phone ring the instant you recieve a lead to your inbox.

Find out how many buyers from top automotive sites on the Web are in your market. Try the Dealix On Demand Lead Estimator^SM and get a free lead estimate sent to your e-mail, instantly. Or, to speak directly with the Dealix representative in your area, call (800) 213-0427.

Dealix Dealer in the Spotlight
Kim Clouse, Internet Sales Manager, Scott Crump Toyota/Scion

Dealix Dealer, Scott Crump Toyota/Scion, is featured in the November edition of Digital-Dealer Magazine. Located in Jasper, Alabama, it is one of the longest running Toyota dealerships in the Southeast. Celebrating 44 years of dedicated service to its community and customers, Scott Crump Toyota /Scion has earned its stellar reputation as the number one dealership in customer satisfaction and service in the Southeast amongst all Toyota dealerships. Customers flock to testify on behalf of the dealership’s commitment to customer service and their complete fulfillment of the promise of a quality product.

To read the full article on Digital-Dealer Magazine's website, click here.

Previously in the Dealix Dealer Newsletter
The Most Popular Articles from Our Archives

October 2007:
The Role of Third Party Leads

Five Reasons to Love Lead Providers

Online Consumer Behavior

Dealix Dealer Newsletter Favorites:

BDC & Internet Department Staffing

Effective Email Templates

Three Notable Stats on Consumer Internet Usage

Marketing Experts Outline Success Strategies in 2007

Five Essential Best Practices for Succeeding with Your Leads

Maximize Online Sales over the Phone

Building Internet Department Profitability

Published by Dealix Corporation
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