Lessons from 2007 Hold the Key to 2008 Profits
How to Succeed in 2008
2007 is over, but the wealth of data we captured about 2007 auto sales lives on - in the form of the 2007 Cobalt Dealer eBusiness Performance Study. Here at the start of 2008, we thought we’d hit you with some statistics and some conclusions that can help your dealership in the months to come.
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When Leads Say "No"
What to Say When You Encounter Resistance to an Appointment
by Jennifer Suzuki
It happens to the best of us - sometimes several times a day. Your interaction with a prospect has progressed to the point that it’s time to ask for an appointment. And this is where the prospect starts playing hard to get.
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