Finding the Optimal Internet Marketing Mix
A Step-by-Step Approach
by Jared Hamilton
Today, Internet marketing companies of all kinds are urging you to spend more on Internet marketing, less on traditional media. The people who sell print, radio, and TV advertising aren’t happy about it, but their ability to counter this message is limited by reality. The traditional media are in decline, and the Internet offers auto dealers a cost-effective way to reach car buyers and the power to calculate the results with a minimum amount of guesswork.
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Meet More Customers and Sell More Cars
Partner with a Provider You Can Trust
Dealix has redoubled its efforts to provide dealers with even more high-quality leads, by increasing the volume from top automotive sites like Edmunds, Kelley Blue Book and MSN. If you have never used Dealix—or even if you have—there is no time like the present to partner with a lead provider committed to your success.
Find out how many buyers from top automotive sites on the Web are in your market. Try the Dealix On Demand Lead EstimatorSM and get a free lead estimate sent to your e-mail, instantly. Or, to speak directly with the Dealix representative in your area, call (800) 213-0427.
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Internet Training and Industry Reminders
Upcoming Events
It's that time of year again--time to take your Auto Dealer Monthly Dealer's Choice Awards survey! And, don't miss the The Cobalt Group's eCommerce Workshops, Dealer Synergy's Synergy Sessions in New Orleans, or the Internet Sales Professional Bootcamp presented by NCM Associates and e-Dealer Solutions.
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Previously in the Dealix Dealer Newsletter
The Most Popular Articles from Our Archives
January 2008
Lessons from 2007 Hold the Key to 2008 Profits
When Leads Say NO
Vehicles Generating the Most Leads in Q4 2007
December 2007
Getting it Right: The Search for the Optimal Internet Marketing Mix
Fine Tune Your Internet Lead Strategy
Courtesy Chevrolet- All Internet, All of the Time
When Leads Mislead
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