Effective Online Automotive Sales

February 2008 Effective Online Automotive Sales   VOLUME 7 ISSUE 2  
INSIDE
Paragon Honda-Acura - Insights on Consistent Success
Video Search Engine Optimization
Finding the Optimal Internet Marketing Mix
Meet More Customers and Sell More Cars
Internet Training and Industry Reminders
Previously in the Dealix Dealer Newsletter
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Effective Online Automotive Sales
January 2008
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December 2007
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IN THE NEWS
Paragon Honda-Acura - Insights on Consistent Success
Interview with Director of Marketing & Purchasing, Ashley Antonio

There’s no single path leading to a career in automotive sales, and Ashley Antonio is living proof. She went straight from Colgate University to selling cars at Paragon Acura in the borough of Queens. She soon found herself working as an Internet manager, then managing a floor sales team, and then running Paragon’s BDC. Today she’s the Director of Marketing and Purchasing for both Paragon Honda and Paragon Acura.

We recently spoke with Ashley, wanting to pick her brain and learn what she’s learned in the five intense years she’s spent mastering Internet marketing at Paragon.


[FULL STORY]
 
Video Search Engine Optimization
An Important Part of Your Online Media Mix
by Sean V. Bradley

By now, most dealers know that the Internet is an integral part of the marketing mix of a successful dealership. However, with the rise of video available on the web, Video Search Engine Optimization will likely be on the next frontier of online advertising.

[FULL STORY]
 
Finding the Optimal Internet Marketing Mix
A Step-by-Step Approach
by Jared Hamilton

Today, Internet marketing companies of all kinds are urging you to spend more on Internet marketing, less on traditional media. The people who sell print, radio, and TV advertising aren’t happy about it, but their ability to counter this message is limited by reality. The traditional media are in decline, and the Internet offers auto dealers a cost-effective way to reach car buyers and the power to calculate the results with a minimum amount of guesswork.

[FULL STORY]
 
Meet More Customers and Sell More Cars
Partner with a Provider You Can Trust

Dealix has redoubled its efforts to provide dealers with even more high-quality leads, by increasing the volume from top automotive sites like Edmunds, Kelley Blue Book and MSN.  If you have never used Dealix—or even if you have—there is no time like the present to partner with a lead provider committed to your success.

 

Find out how many buyers from top automotive sites on the Web are in your market. Try the Dealix On Demand Lead EstimatorSM and get a free lead estimate sent to your e-mail, instantly.  Or, to speak directly with the Dealix representative in your area, call (800) 213-0427.


 
Internet Training and Industry Reminders
Upcoming Events

It's that time of year again--time to take your Auto Dealer Monthly Dealer's Choice Awards survey!  And, don't miss the The Cobalt Group's eCommerce Workshops, Dealer Synergy's Synergy Sessions in New Orleans, or the Internet Sales Professional Bootcamp presented by NCM Associates and e-Dealer Solutions.


[FULL STORY]
 
Previously in the Dealix Dealer Newsletter
The Most Popular Articles from Our Archives

January 2008

Lessons from 2007 Hold the Key to 2008 Profits

 

When Leads Say NO

 

Vehicles Generating the Most Leads in Q4 2007

 

 

December 2007

Getting it Right: The Search for the Optimal Internet Marketing Mix

 

Fine Tune Your Internet Lead Strategy

 

Courtesy Chevrolet- All Internet, All of the Time

 

When Leads Mislead


 
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