Effective Online Automotive Sales

June 2008 Effective Online Automotive Sales   VOLUME 7 ISSUE 5  
INSIDE
Building on a Long History and Strong Reputation
Positive Buying Experience or Lowest Price?
Is your store ready for an appointment setter?
Meet More Customers and Sell More Cars
Internet Training and Industry Reminders
Previously in the Dealix Dealer Newsletter
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Building on a Long History and Strong Reputation
Interview with Hesky Kutscher of TheCarConnection.com

In an interview with DDN, Hesky Kutscher, CEO of the Car Advisory Network, the company behind one of Dealix's newest partners, TheCarConnection.com, provides valuable insight into TCC's history and positioning, and most importantly how TCC creates value for dealers and consumers.

[FULL STORY]
 
Positive Buying Experience or Lowest Price?
What's More Important to Consumers?
by Kevin Root

Research suggests Dealerships should reevaluate the importance of consumer buying experience to their success. Real world analysis of consumer shopping behavior questions traditional assumptions about the relative importance of factors such as price, location, and loyalty, while highlighting the growing influence of the customer’s interaction with sales staff as a key “swing” factor. By embracing this information smartly, dealerships can increase their gross while not necessarily having to offer the lowest price.

[FULL STORY]
 
Is your store ready for an appointment setter?
The benefits of having a BDC
by Shane Helms

Is your store ready for a BDC? It’s a question that more and more car dealerships are asking themselves everyday.  As profit margins shrink and customers become more knowledgeable, dealers know they can't waste any sales opportunity.  So, the real question we should be asking ourselves is not, “Is our store ready?” but, “When?” And, “How do we start?”  


[FULL STORY]
 
Meet More Customers and Sell More Cars
Partner with a Provider You Can Trust

In this marketplace, smart dealers need results and – Dealix delivers. Our leads are the highest quality and we can prove it – we matched 1 million de-duplicated leads to actual sales and 55% purchased cars, 42% within 30 days. 

 

Find out how many buyers from top automotive sites on the Web are in your market. Try the Dealix On Demand Lead EstimatorSM and get a free lead estimate sent to your e-mail, instantly.  Or, to speak directly with the Dealix representative in your area, call (800) 213-0427.


 
Internet Training and Industry Reminders
Upcoming Events

Top performing Internet departments have higher closing percentage than the traditional showroom and higher average gross profit per vehicle. Does yours?

Cobalt now offers eCommerce Workshops, in cities across the country, to train and teach all levels of your sales team.


[FULL STORY]
 
Previously in the Dealix Dealer Newsletter
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