Effective Online Automotive Sales

July 2008 Effective Online Automotive Sales   VOLUME 7 ISSUE 7  
INSIDE
Staying Strong in a Challenging Year
Internet Sales Slow? Check your Quality
Increase Your Pre-Owned Sales
Selling More Used Vehicles from Your New Car Leads
Meet More Customers and Sell More Cars
Internet Training and Industry Reminders
Previously in the Dealix Dealer Newsletter
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Staying Strong in a Challenging Year
Tips From the Ward’s e-Dealer 100
by Kevin Root

It’s only halfway over, but 2008 is almost certain to go down as a rough year from automotive retailers and manufacturers alike. Recently, Ward’s Dealer Business and Dealix held a webinar addressing this topic. Three successful dealers discussed some of the strategies they’ve adopted for making the best of bad times – and they seem to be working. Presented here are some highlights from each of these experts.


[FULL STORY]
 
Internet Sales Slow? Check your Quality
Insights from KainAutomotive's David Kain
by David Kain

As a car dealer you must set-up, maintain and focus your Internet Sales Opersation around quality if you want to ensure success. Just like a manufacturer - if you want to produce the best quality products you must start with the best quality raw materials, have quality manufacturing processes, dedicated and quality personnel, and inspect every aspect on a regular basis to ensure consistency. This same setup applies to you and your dealership. 

Let’s review how you go about this.


[FULL STORY]
 
Increase Your Pre-Owned Sales
Harnessing the Internet to Move Used Cars
by Tracy Kraft

The number of consumers using the Internet to shop for vehicles continues to increase, and - especially in today’s market - this growth includes those who are shopping for used vehicles. For this reason, it’s all the more important to invest in your Internet marketing and maximize this opportunity to increase your pre-owned sales. Here are a few tips to help you achieve that goal.


[FULL STORY]
 
Selling More Used Vehicles from Your New Car Leads
Tips and Tricks to Help You Succeed
by Angelo Abboud

A dealer should consider every Internet lead to be a potential sale. Of all the leads sent in to a dealership over 55% will end up buying a vehicle. Whether your dealership is the one to close the deal is up to you. It is true that there is no “perfect way” to sell a vehicle.  Each dealer will have their own strategy and preference as to how to approach customers and gain sales.

[FULL STORY]
 
Meet More Customers and Sell More Cars
Partner with a Provider You Can Trust

In this marketplace, smart dealers need results and – Dealix delivers. Our leads are the highest quality and we can prove it – we matched 1 million de-duplicated leads to actual sales and 55% purchased cars, 42% within 30 days. 

 

Find out how many buyers from top automotive sites on the Web are in your market. Try the Dealix On Demand Lead EstimatorSM and get a free lead estimate sent to your e-mail, instantly.  Or, to speak directly with the Dealix representative in your area, call (800) 213-0427.


 
Internet Training and Industry Reminders
Upcoming Events

Don't miss out on the opportunity to improve your Internet department's process and, ultimately, increase sales. Top performing Internet departments have higher closing percentage than the traditional showroom and higher average gross profit per vehicle. Does yours?

Check out these upcoming events to help hone your skills.


[FULL STORY]
 
Previously in the Dealix Dealer Newsletter
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